Sr Manager, Brand Marketing

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

PlayStation isn’t just the Best Place to Play —it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation. 

Senior Manager, Brand Marketing | Exclusive Games Marketing

San Mateo, CA (US Remote, with travel required to San Mateo regularly; excluding Alaska, Delaware, Hawaii, Idaho, Montana, North Dakota, and Wyoming)

Sony Interactive Entertainment is looking to hire a Senior Manager, Brand Marketing to support our games developed and published by PlayStation Studios. Reporting directly into the Director, Global Brand Marketing, this role will work closely with a team of global marketers and partner with internal and external development studios to craft the brand and global go-to-market marketing strategy for several high-profile game titles.

RESPONSIBILITIES:

Marketing and Brand Strategy

• Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
• Lead global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
• Develop best-in-class live service strategy, including always-on, content strategy for Games as a Service.
• Accountable for the success of the global marketing campaign and corresponding commercial business results.
• Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.
• Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.

Studio Partnership

• Partner with internal and external development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
• Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.
• Collaborate with studios and global publishing teams to drive solutions on varying deadlines.

Budget Management

• Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.
• Manage global marketing budget for portfolio of titles.

People Management

• Manage direct and indirect reports, driving results through strong delegations and leadership.
• Coach and mentor talent across different career, fostering the development of next generation marketers.
• Able to work digitally and asynchronously across multiple time zones to build an inclusive team environment.

REQUIREMENTS:

• Deep understanding of and experience working on AAA Games, platform experience a plus.
• Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
• Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
• Comprehensive understanding of the full live services marketing funnel, including acquisition, retention, and monetization.
• Has managed direct reports in previous roles and a proven track record of positive team engagement.
• Experience with digital product offerings on mobile and PC platforms, a plus.
• Ability of influencing and engaging external and internal stakeholders in a franchi