Sr. Sales Director, Political Agencies

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world

Job Description Summary

We are hiring a Washington, D.C.–based Senior Sales Director to drive political demand, focusing on candidate, issue advocacy, and government affairs. You’ll prospect political agencies, engage existing clients, and target political buyers to grow revenue across BuyerCloud (DSP) and the Freewheel marketplace, working with programmatic, activation, CTV, strategy, and investment teams. Collaboration across Comcast will be essential. The ideal candidate is entrepreneurial, with strong political relationships and experience from a challenger DSP or ad tech startup.

Job Description

Role Responsibilities:

• Drive New Business: Prospect and close net-new opportunities with political agencies programmatic teams, with a hunter’s mindset and a consultative approach.
• Sales Excellence: Maintain a high level of sales activity and consistently exceed revenue targets.
• Vertical Development: Build and expand market presence across entire political ecosystem, creating your unique playbook for growth.
• Strategic Account Growth: Develop and execute account plans that expand platform adoption and deepen client engagement.
• Client Consultation: Translate client marketing objectives into actionable programmatic strategies using our DSP, data, audience, and supply solutions.
• Relationship Building: Cultivate executive-level relationships within political agencies to become a trusted advisor and long-term partner.
• Platform Demonstrations: Deliver compelling, tailored demos that showcase the DSP’s capabilities and value, helping clients visualize how our technology solves their unique challenges.
• Cross-Functional Collaboration: Work closely with product, marketing, legal, and account management across Freewheel & Comcast’s political team to deliver a seamless client experience.
• Platform Evangelism: Represent the voice of the customer internally and externally, helping shape product development and go-to-market strategies.
• Market Intelligence: Stay ahead of industry trends, competitive platforms, and client needs to inform strategy and positioning.

Candidate Qualifications:

• 5-7 years of sales experience with at least 3+ years selling programmatic platforms directly to agencies
• Established connections within the political media buying landscape
• Proven ability to expand territories, influence decision-makers and lead a complex deal lifecycle.
• Strong new-business development track record with direct platform sales experience.
• Deep understanding of programmatic sales and platform-specific challenges
• Exceptional presentation, organization, storytelling, and interpersonal communication skills.
• Entrepreneurial and goal-oriented, with a passion for digital media and a strong drive to deliver results through collaboration and innovation.
• Familiarity with CRM systems and sales pipeline management.
• BA/BS degree required.

Compensation

• Compensation Range: $270,000 – $290,000 annually (maximum); final offer may be below target range based on candidate profile. Compensation structure is a 50/50 split between base salary and variable incentive.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and cu