Digital Marketing Manager
New York UniversityAbout the role
Position Summary
The Digital Marketing Manager ensures the successful implementation and monitoring of essential marketing efforts for student recruitment. This role will conceptualize paid search and paid social efforts whose main goal will be focused on maximizing cost-efficient applications. Working with cross functional teams, including internal teammates and external partners, the Manager will ensure that marketing campaigns run by schedules with essential creatives. The Manager will further elevate NYU’s marketing decisions through marketing analytics analysis and meaningful reporting. This is a fixed term role.
Qualifications
Required Education:Bachelor's DegreePreferred Education:Bachelor's Degree in Marketing or Related Business degreeRequired Experience:5+ years experience in managing paid search and paid social efforts. Experience with all facets of digital optimization including targeting, ad copy development, and reporting.Required Skills, Knowledge and Abilities:Strong organizational skills, writing skills. Ownership capabilities of financial documents. Scheduling best practices. Attention to detail. Work independently and take initiative. Ability to work in a fast-paced environment and effectively multi-task with many projects. Proficiency with Mac computers.
Additional Information
In compliance with NYC's Pay Transparency Act, the annual base salary range for this position is USD $75,000.00 to USD $95,000.00. New York University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. This pay range represents base pay only and excludes any additional items such as incentives, bonuses, clinical compensation, or other items. NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.EOE/AA/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity
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