Partnership Marketing Manager

Heard is the financial back office built specifically for therapists in private practice. We handle bookkeeping, taxes, and the business side of running a practice. Partnerships are a core part of how therapists find us, and this role sits at the center of that growth engine.

We're looking for a Partnership Marketing Manager who can own and grow the relationships that bring therapists to Heard. This person will manage our mid-tier partner ecosystem & affiliate program, run our webinar program end-to-end, and drive co-marketing execution with a real marketer's instinct for what content and campaigns will activate both our audience and our partners' audiences.

You'll work closely with our Head of Partnerships for strategic direction, but day-to-day — the relationship management, the follow-through, the creative problem-solving — that's yours.

This is a high-growth role for someone ready to step into real ownership. You'll have a direct line to how partnerships drive Heard's business, the autonomy to shape the playbook, and a clear path to Senior Manager as the program scales. If you're energized by building real relationships, comfortable presenting to an audience, and motivated by seeing your work show up in the numbers, this is for you.

What You'll Own

Relationship Management

• Manage 20+ mid-tier partner relationships on a monthly or quarterly cadence, keeping each one active, aligned, and productive.

• Serve as the primary point of contact for day-to-day partner needs — you're not scheduling meetings, you're building genuine relationships.

• Identify opportunities to deepen existing partnerships and flag new ones worth pursuing to the Head of Partnerships.

Webinars & Events

• Run the webinar program end-to-end: forecasting, scheduling, partner coordination, RSVP monitoring, day-of hosting or facilitation, and post-event follow-up.

• Make smart rescheduling decisions when RSVP targets aren't tracking — you watch the numbers and act on them.

• Be comfortable on camera and on mic. You'll be the face of Heard in many of these sessions.

Co-Marketing & Content

• Execute co-marketing initiatives with partners: co-branded newsletters, content collaborations, joint events, and affiliate-eligible opportunities.

• Bring a marketer's eye to every partnership activation. You know what topics resonate with therapists, what formats drive engagement, and what kind of storytelling moves a partner's audience to action — not just what's easy to produce.

• Build a quarterly content playbook alongside the content team — briefing and collaborating on assets that support therapists and drive partner engagement. You're shaping the strategy, not just filling a calendar.

• Spin up new ideas for partnership activations. If there's a creative way to reach therapists through a partner — a timely campaign angle, a new content format, an untested channel — you're the one pitching it.

Affiliate Program

• Lead the affiliate program (through PartnerStack) — drive MQLs and new adds from affiliates, run challenges and activate current affiliates, and sign on new partners each quarter. 

Data & Reporting

• Track and report on partnership MQLs alongside the VP of Marketing. You know the numbers, you flag when something's off, and you bring recommendations for what to adjust.

• Track retention, churn, and conversion for all partner tactics on a monthly basis.

• Maintain partnership attribution and reporting on a regular cadence.

• Use data to inform what's working and what's not — then adjust. This role is as much about learning from the numbers as it is about building relationships.

What Success Looks Like

• Maintain partnership MQL share at and grow it by Q4 2026.

• Establish a monthly partnership MQL floor within your first 30 days.

• Keep 100% of top 20 partner touchpoints on their scheduled cadence.

• Hit webinar volume and RSVP targets each quarter (set collaboratively ahead of each quarter. ).

• Complete the affiliate program transition by end of Q2 2026 with clear conversion benchmarks.

Required Qualifications

• You have 2–4 years of experience in channel marketing, partnerships, business development, or content marketing — ideally at a company that sells to independent professionals or small businesses.

• You're a marketer first. You have strong instincts for what content, messaging, and campaign formats will activate an audience. You don't just execute a partner's idea — you shape it int