CRM Associate - Blitz

Voodoo is a tech company that creates mobile games and apps. With 6 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.
The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL.
Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to come and entertain the world with us.

Team
Our consumer apps teams are creating innovative and entertaining apps for everyday life. Our mission to entertain the world goes beyond gaming. The apps we create are downloaded and used by millions of people around the world, with a central focus on the US. 
Blitz is a gaming platform launched by Voodoo in 2021, allowing players to compete in mobile games for real cash prizes (head-up, tournaments, leagues, etc.). It is leveraging Voodoo’s unique game portfolio as well as exclusive games crafted for Blitz to engage users in a fun and rewarding way.
Role
We are looking for a creative profile with fresh ideas on how to interact and engage with our players audience. We are looking for someone who is passionate about player experience, results driven and understands how to leverage personalized CRM content and channels to enrich our relationship with our players. Direct report with Blitz CEO.

Responsibilities

• Manage the creation and execution of highly personalized, multi-channel CRM campaigns and drive continuous improvements to individual channel strategies, and dynamic content across the multiple stages of a players journey (Onboarding / Active Days / Churn)
• Coordinate and partner with the LiveOps & Product teams to create relevant CRM campaigns based on current & future in-game events, features and launches.
• Track, report and improve upon actual performance metrics of individual campaigns and strategic KPIs for retention, engagement, and re-engagement.
• Structure A/B and/or multivariate tests to optimise campaigns and develop a testing strategy for channel and audience metrics
• Partner with Data & VIP teams to create relevant personalized and segmented campaigns for our top VIP players.

Profile

• Fluent English speaker – Must have
• Prior experience with or knowledge of Braze CRM tool - a big plus
• A strong understanding and background in marketing communication principals and best practices
• Excellent communication skills, with the desire to setup and build cross team collaboration
• Solid organizational and project management skills, including ability to manage and prioritize multiple projects, deadlines, and work streams
• Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
• Strong interest in gaming and E-sport

Benefits

• Competitive salary upon experience
• Swile Lunch voucher
• Gymlib (100% borne by Voodoo)
• Premium healthcare coverage for your family is 100% borne by Voodoo
• Child day care facilities (Les Petits Chaperons rouges)
• Wellness activities in our Paris office
• Unlimited vacation policy
• Remote days