Research Executive

WHO WE ARE 

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. 

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities.  We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. 

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers is over 1,000 strong, across 20 markets around the world.  

WHO WE ARE LOOKING FOR 

We are looking for a research project executive to join the team responsible for the day-to-day development and management of Panel products (Momentum and Audience Origin). Momentum is our flagship strategic-research approach for understanding the purchase journey.  Audience Origin is an industry-leading global audience survey of lifestyle and media behaviours.

The role involves supporting our local & global teams in finding the right research approach and screening criteria; advising on questionnaire structure and content; providing data and data outputs to end users; support and help with data queries; and managing summaries of the findings.

The candidate must have a solid research background, particularly in online quantitative research, in the following areas:

• Understanding and writing screening & routing instructions
• Reviewing questionnaires
• Checking quotas against project specification
• Running multi-national research studies simultaneously
• Writing tab specs and checking data tables

We are looking for someone who understands and enjoys research, who is genuinely interested in making sense of consumer behaviour.  They must enjoy managing projects, people, timelines and expectations(!) – both within the team, local markets and our panel provider.

This person must be highly numerate and completely at ease manipulating and making sense of raw data in Excel.

WHAT YOU’LL DO 

The research project executive will report to the Senior Research Director, and be responsible for managing the daily process of our panel related studies for GroupM teams around the world. 

This person will need to work with our research partner and manage the process that follows.  It’s therefore important that this person also develops and maintains strong relationships both within GroupM agencies and with our research partners to get the most out of our Panel-based studies.

Specific responsibilities include:

•          Follow each step of the process, to ensure no steps are missed and no queries are left unanswered (e.g. confirming questionnaire content (routing, screening), desktop research to help develop questionnaires, incorporating local-market requests into the questionnaire, working with survey-scripters, testing links, and reviewing data maps)

•          Monitoring the progress of projects and helping prioritise workl