Job Category:

Marketing / Communications

Work Shift/Schedule:

8 Hr Morning - Afternoon

Northeast Georgia Health System is rooted in a foundation of improving the health of our communities.

About the Role:

Job Summary

The Business Development Specialist (BDS) is responsible for providing strategic insight and planning for regional growth and development for the entire health system. Primary duties are to grow referral volumes from the 19 county region with emphasis on customer satisfaction, retention and growth using statistical analysis to identification of new referral sources. BDS act as a liaison between NGHS and regional medical providers, providing opportunities for specialists and service line staff to explain services and offer expertise in new and developing medical technologies and procedures. BDS may be the primary contact between the region and NGHS. The ultimate goal is generation of revenue and increased market share and ROI.

Minimum Job Qualifications

• Licensure or other certifications:

• Educational Requirements: Bachelors Degree

• Minimum Experience: Three (3) or more years experience in field sales/marketing/outreach and/or provider/customer relations.

• Other:

Preferred Job Qualifications

• Preferred Licensure or other certifications:

• Preferred Educational Requirements:

• Preferred Experience: Experience in physician sales or healthcare industry preferred

• Other:

Job Specific and Unique Knowledge, Skills and Abilities

• Strong physician sales experience and ability to plan and execute physician outreach plans.

• Exceptional communication and relationship building skills, especially with physicians, hospital administrators and senior leaders.

• Ability to understand and assimilate clinical information from various types of providers in order to form outreach plans and communicate strategic differentials to regional providers.

• Must possess data analytics skills in order to analyze market leakage and prioritize physician outreach plans.

• Ability to organize and executive multiple projects and initiatives simultaneously.

• Ability to effectively navigate across the health system, regional healthcare network and community to remove barriers, enlist resources and execute initiatives.

• Must possess knowledge of regional market and ability to gain, analyze, synthesize and effectively communicate market intelligence.

• Abilty to appropriately handle confidential communication from multiple sources.

• Strong attention to detail and ability to effectively follow up and close the loop with key stakeholders.

• Exceptional problem-solving skills and ability to take initiative and drive solutions.

Essential Tasks and Responsibilities

• Develops sales and outreach plans to achieve identified business goals, supporting the organization's highest-level initiatives.  Tracks and reports performance regularly to ensure success.  Uses market intelligence software to identify market leakage to best prioritize outreach efforts.

• Works directly with service line leaders and other departments within the Strategy Division to develop and execute service line strategies for the region - identifying business growth opportunities, appropriate volume targets, opportunities to grow market share, etc.

• Works closely with regional hospitals to support transfer of patients for tertiary needs as well as supporting local provision of appropriate services to keep patients close to home.  Coordinates as needed between the Care Traffic Control Center, regional hospitals and NGHS physicians to ensure continuity of care for shared patients.

• BDS is an integral part of developing and supporting new employed physicians.  He/she will help to ensure a smooth transition into NGHS with development plans to acquire and grow market share over the course of the first year and as needed.  BDS will work closely with Administrative Directors, Practice Managers, and PR to help physicians reach their volume goals. BDS will support and coach new specialist the first year of practice to assist in referral development and the success of their practice.  

• Works closely with regional EMS providers as well as EMS outreach professionals at NGHS to facilitate efficient transfer of patients to NGHS facilities for care.

• Plans and executes outreach events as necessary, including prov