TWA Senior Manager - Co-Brand Channel Innovation

You Lead the Way. We’ve Got Your Back.

At American Express, our culture is built on a 175-year history of innovation, shared values and leadership behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you’ll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Cobrand Partnership Team oversees marketing for our US Consumer cobrand products.

This will be a 6 month secondment 

The TWA Sr. Manager Cobrand Channel Innovation & Capabilities sits within the Cobrand Partnership Marketing Team within Consumer Marketing Services, which is focused on driving growth and engagement amongst our largest cobrand partner products.

This individual will be responsible for developing and leading the strategy for or hospitality and FSI partner marketing capabilities and driving the innovation pipeline. They will collaborate closely with internal cross-functional teams and external partners to define and execute winning, forward-looking marketing capability needs and strategies. In this role, they will work directly with the partner marketing acquisition and customer marketing teams to guide a robust pipeline of technology initiatives through to successful completion. Additionally, they will partner extensively with internal teams – including marketing analytics, NPD, and platform & tech teams – to ensure projects stay on track and meet committed launch timelines.

Responsibilities include:

• Drive vision and development of new marketing capabilities and revenue driving treatments based on an intimate knowledge of the customer, business and technology
• Critical participant in concept development, feasibility assessment and end-to-end customer experience design
• Work directly with our Hospitality & FSI partners to ensure alignment and commitment of partner needs in capabilities development
• Understand business goals and customer needs, and identify creative ways to leverage capabilities and develop new solutions to meet those needs
• Drive products through development, testing and launch, advocating to achieve the best outcomes
• Write and prioritize features for new products and product enhancements, balancing the needs of customers and collaborators
• Partner closely with Capabilities Planning team to continuously improve the investment planning and product development processes to drive greater efficiency, agility, and effectiveness
• Collaborate and negotiate with internal partners, such as Marketing, Risk, Legal, Compliance, Technology, Web, Mobile and more to define and pivot product needs

Qualifications

• Deeply inquisitive, enjoys creative problem solving, has a strong attention to details and a can-do attitude and enjoys working at the intersection of tech and business.
• Solution-oriented, results-dri