Water Campaigns Marketing Lead

Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

AECOM is seeking a Water Campaigns Marketing Lead to support our Water Business Line. 

With accelerating water infrastructure investment worldwide, our services are in great demand. To help us deliver our projects, we’re looking for great people with a desire to get things done. This includes people who can help us deliver marketing campaigns that articulate why AECOM is a great place to work.

The role will report to the Global Strategic Marketing & Communications Lead, Water and will work in collaboration with our Global Strategic Marketing Team and our Los Angeles and New York campaign leads to support content development and campaign activity that will attract the best talent needed to win and deliver water projects across North America.

This position is initially a temporary role of 6 months, with the opportunity to become a long term role.  The position will be remote/virtual and can be based from a variety of locations in the US.

The Water Campaigns Lead will be a strategic thinker and be able to form clear talent attraction plans that revolve around our workforce planning demands. They will also be able to work on a tactical level and create content to deliver targeted, multi-channel paid and organic campaigns to attract the best talent into AECOM, demonstrating clear ROI along the way.

The candidate will need to utilize the core elements of our brand identity, applying the corresponding language, style and tone throughout all activity.

Responsibilities

• Partnering with the Global Strategic Marketing team, Talent Acquisition teams and other key internal stakeholders to develop targeted messaging and content that positions AECOM as the employer of choice for Water professionals across North America.
• Implementing integrated marketing and communications activities to build strong prospect relationships as well as internal marketing initiatives to promote internal referrals and employee engagement. 
• The Water Campaigns Lead will have a ‘can do’ attitude and be comfortable developing strategy as well as rolling their sleeves up to develop, write and roll out content.
• Measurement (analytics and spend) is critical to ensure campaign performance. The candidate will be able to clearly demonstrate benefits and ROI of each campaign activity to wider business stakeholders to ensure spend (where necessary) is optimized.
• Identifying the most effective digital/social media channels to promote specific job vacancies. The candidate will utilize SEO/PPC, strategic placements of online recruiting banners, email marketing and analytics to increase candidate traffic to our recruitment platforms.
• Project management and content development of in-person and virtual recruitment events, utilizing our bespoke virtual careers fair platform.

Qualifications

Minimum Requirements:

• Bachelor's degree in Marketing, Human Resources or a related subject plus at least 8 years of relevant experience in a marketing role or demonstrated equivalency of experience and/or education.

Preferred Qualifications:

• Experience in an Employer Brand and/or Marketing role with experience in leading content creation and campaigns
• A background in digital strategy and tactical digital marketing including writing and rolling out paid and organic social media, SEO (organic and PPC) development of campaign activity to aid lead generation, email marketing and CRM management. 
• Ability to show an appreciation of technology and digital advances and how AECOM can leverage Artificial Intelligence to underpin a best-in-class approach to candidate attraction.
• Experience of utilizing Applicant Tracking and Customer Relationship Management systems to their full potential from a candidate attraction per