Strategy Director

Job Overview

Billion Dollar Boy is seeking a Strategy Director to craft innovative strategies that turn audience insight and creative thinking into measurable brand impact.

You’ll lead strategy development across new business RFPs and key client accounts, helping brands connect meaningfully with audiences through creators, content, and community. You’ll blend human understanding, storytelling, and commercial rigor to drive ideas that deliver both cultural relevance and business growth.

You’ll thrive here if you’re equal parts thinker and doer — a seasoned strategist who loves tackling new challenges, uncovering audience insights, and building sharp POVs and briefs that inspire creative work. You see the full picture, from the creator’s feed to the client’s bottom line, and you’re as comfortable leading a room as you are crafting an insight or refining a process.

You’re curious, collaborative, and driven to help define what’s next for the creator economy and social-first marketing.

Responsibilities

Strategic Direction

• Lead strategic thinking across new business opportunities and major client briefs, translating insights into bold, differentiated ideas.

• Interrogate briefs to uncover the real challenge and define the strategic foundation for creative and influencer work.

• Apply commercial fluency by connecting strategy to brand goals, performance metrics, and ROI.

• Write inspiring creative briefs that leverage audience and platform insights to guide development.

• Shape presentation narratives, content priorities, and visual storytelling across proposal decks and client presentations.

Client Leadership

• Act as the strategic lead for select client accounts, providing guidance, inspiration, and clarity.

• Navigate ambiguous client asks with confidence, setting direction that inspires teams and builds client trust.

• Build strong client relationships and proactively identify opportunities to deepen impact.

• Lead workshops and inspiration sessions to help clients stay ahead of cultural and platform shifts.

• Evaluate campaign performance to identify learnings and continually improve strategy and creative effectiveness.

Collaboration & Innovation

• Operate as both a senior individual contributor and team leader, owning key strategic deliverables and guiding others on high-priority projects.

• Partner with Creative, Client Services, and Production leads to ensure strategy connects through every stage of development.

• Collaborate with Analytics and Paid Media to link storytelling with measurable performance.

• Contribute to the evolution of BDB’s strategic frameworks, tools, and methodologies.

• Translate emerging trends, audience behaviors, and platform shifts into actionable insights that inform creative and business strategy.

• Support thought leadership and trend reporting that position BDB as a leading voice in creator marketing.

• Partner with global Strategy peers to share learnings, align on best practices, and strengthen our collective POV.

Team Development & Operations

• Mentor and develop emerging Strategists while fostering collaboration across teams to ensure strategic excellence and consistency across markets.

• Lead functional projects that refine tools, templates, and processes to improve efficiency and output.

Skills & Attributes

• 7–10 years of strategy experience in social, influencer, or creative marketing at an agency or brand.

• Proven ability to translate audience and cultural insights into compelling, creator-driven ideas that deliver measurable impact.

• Deep understanding of social and creator ecosystems, including platform behaviors, content formats, and creator economics.

• Skilled in writing clear, inspiring creative briefs that set direction and spark creative thinking.

• Demonstrated ab