Sr. Demand Generation Manager

Company Description

Informa Tech is seeking the next great media and event sales professional. You will have amazing success at Informa Tech if you are a motivated team player with long term growth and development aspirations. Please apply if you are ready to jump in and start contributing right away on one of our most high-profile brands in the fast-paced cybersecurity sector. With a focus on growth, new business, and expanding customer base, this community is poised for an amazing year in 2023 and beyond. 

Job Description

NetLine empowers B2B marketers to scale revenue via an all-in-one buyer engagement platform that delivers unparalleled buyer-level intent data and lead generation capabilities.

Operating the only buyer-level intent platform delivering real-time insights into “who” is actively expressing intent in an account, “what” actions that person is taking, “when” those actions took place, and uniquely “where” those actions occurred, including offline event data, NetLine fast tracks buyer transparency. In addition, NetLine also operates the largest B2B-specific content syndication lead generation network offering content syndication, lead generation, account-based marketing, lead nurture, and more.

As proven experts in B2B buyer intent data and demand generation, we help our clients accelerate sales dialogue and increase opportunities and pipeline. Our team is intrigued by, and inspired to hire, problem solvers who have a core “can do” attitude, a vision of “what can be, instead of what has been” and who want to build on a history of hard work, ethics and pursuit of excellence in every aspect of their daily work.

We are looking for a Sr. Demand Generation Manager to lead our outbound marketing strategy and growth initiatives. The Sr. Demand Generation Manager is responsible for developing and implementing strategies to drive pipeline for the company. They will work closely with the sales and marketing teams to align efforts and use data and analytics to measure and improve performance. The candidate should have a strong experience and comfort delivering presentations externally (webinar, podcast, and/or F2F) as an incremental advocate for the business.  For this role, you be a creative and quantitative thinker.

Responsibilities:

• Develop and implement demand generation strategies and campaigns
• Work across the organization to formulate and drive clear go-to-market strategies for NetLine and its product offerings.
• Collaborate with Product Marketing, Client Services, and Sales orgs to solicit feedback from customers with aims on externalizing customer experiences into market facing experiences and narratives.
• Work closely with the sales and marketing teams to align efforts and drive revenue
• Use data and analytics to measure and improve the performance of demand generation efforts
• Spearhead the development, and hosting, of NetLine’s first formal foray into a dedicated webinar, podcast, vlog series. All options are on the table.
• Develop and maintain relationships with partners, influencers, and other stakeholders
• Monitor industry trends and stay up-to-date on new technologies and techniques
• Create and manage demand generation budgets and forecasts
• Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue
• Identify and resolve challenges and conflicts within the demand generation process
• Provide training and support to team members on demand generation best practices and tools
• Attend industry events and conferences to build relationships and promote the company
• Share in the responsibility of mentoring the team based on your experiences by leveraging intellectual and emotional honesty in line with our team’s culture.

Qualifications

• Proven experience as a Demand Generation Manager or similar role
• Background in design and copywriting is a plus
• Expert in data analysis
• Working knowledge of web analytics tools (Google Analytics, Rollworks, INTENTIVE, and other paid media platforms)
• Excellent communication skills
• Keen eye for detail
• Creative and Positive Energy Only
• Analytical mind and strong quantitative skills
• BSc/BA in Marketing, Communications or similar field.

Highly Desired Qualifications:

• Deep external speaking experience with collaborative examples demonstrating engaging sessions delivered in tandem with partners, customers, and thought leaders.
• Experience developing a multi-channel, and long-form, video-centric content strategy to drive customer engagement.
• Deep industry knowledge (market demands, technology trends, partner outlook)

Additional Information

Employee experience is ver