Brand Marketing Manager

Brand Marketing Manager
Location: Dallas, TX
Position Type: FT Salary

 

Company Overview:

Five Star Parks & Attractions is the largest privately owned operator of family entertainment centers in the United States, with 28 high-energy destinations across 13 states. Headquartered in Charlotte, North Carolina, the company has grown rapidly from just three locations in 2019 to a national portfolio of award-winning venues, including Scene75, The Track Family Fun Parks, Malibu Jack’s, Fun Land, Celebration Station, Craig’s Cruisers, and more. Recognized on the 2024 Inc. 5000 list at No. 299 for 1,408 percent three-year growth, Five Star Parks continues to lead the way in innovation, guest experience, and operational excellence in the amusement and hospitality sector.

Our venues fuse go-karts, arcades, bowling, VR, thrill rides, and immersive dining into vibrant, high-impact environments that inspire all generations to play, connect, and create unforgettable memories. We are rooted in a company-wide promise of being Safe, Clean, and Fun—demonstrating our uncompromising commitment to guest and team-member well-being, pride in welcoming and immaculate facilities, and a playful, edgy spirit that sets us apart. Internally, we foster a culture of integrity, accountability, inclusiveness, and performance, empowering team members to think boldly, own outcomes, and deliver Five Star moments every day. With the scale of a national platform and the heart of a local host, Five Star Parks is a dynamic workplace where operational excellence, innovation, and fun converge—every day is an opportunity to elevate play.

 

Job Summary:

Five Star Parks & Attractions is seeking a strategic, driven, and detail-oriented Brand Marketing Manager to lead and execute brand identity, marketing campaigns, and digital initiatives across multiple brands and locations. This position plays a pivotal role in ensuring brand consistency, market alignment, and optimized customer engagement across all properties. The ideal candidate will bring strong leadership, creativity, and data-driven insight to guide the brand’s growth in a competitive industry.

 

Key Responsibilities:

Brand & Marketing Strategy
• Serve as the brand steward for five unique brands, ensuring alignment with company standards and market expectations.
• Develop and implement marketing strategies that drive customer acquisition, retention, and loyalty across eight locations.
• Collaborate with corporate leaders, Regional VPs, and General Managers to localize campaigns while maintaining brand consistency.
• Strategically write marketing copy for campaigns and ensure all content conveys appropriate messaging.

Digital Experience Management
• Manage and update all website content using CMS platforms, ensuring accuracy, usability, and brand voice.
• Coordinate with the web team to lead larger development projects and perform basic edits as needed.
• Maintain digital content calendars to ensure timely updates across platforms.

Creative Oversight
• Direct the creation and delivery of marketing materials including digital ads, social media graphics, email/SMS visuals, print collateral, and in-park         signage.
• Collaborate with graphic designers and creative vendors to ensure all outputs meet brand guidelines and appeal to target demographics.
• Lead design direction for event and sales collateral in partnership with regional sales teams.

On-Park Marketing
• Oversee the execution of on-location marketing initiatives, ensuring proper placement and messaging of all materials.
• Ensure seamless coordination between park operations and marketing efforts.

Communications & Customer Engagement
• Lead customer communications through email marketing and SMS platforms.
• Segment audiences using CRM and automation tools to personalize messaging.
• Monitor engagement metrics and continuously optimize communication strategies.

Data & Performance Reporting
• Lead monthly and quarterly reporting on campaign performance, digital trends, and customer engagement KPIs.
• Interpret data from multiple platforms to provide insights and strategic recommendations.
• Work closely with analytics and finance teams to evaluate marketing ROI and align efforts with business objectives.

Qualifications
Required:
• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of experience in brand management, digital marketi