Manager, Data & Analytics

Business Overview 

UM is a global media agency committed to Futureproofing our clients' businesses.  We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.   

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:   

Fearless: We bring our authentic selves to work and put our whole selves into the work 

Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do  

Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible  

Unified: We band together to accomplish what we could not otherwise do alone  

Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world  

We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM. 

Position Summary

The Manager, Data & Analytics plays an integral role in leading insight generation for the agency and advertiser client. This role is responsible for actively managing campaign reporting, informing in-flight optimizations, and building higher level learnings to inform future planning. The position requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day to day issues of media planning, buying, and especially performance measurement and media optimization.  

Responsibilities

• Manage data ETL to analyze the state of our clients’ businesses across a variety of systems, channels and data sources (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity)
• Generate thoughtful and fully supported insights to illustrate a larger story surrounding media metrics and data trends
• Apply independent, critical thinking and reasoning to data to uncover media and marketing communications opportunities that generate business results
• Employ compelling storytelling to create reports and presentations for internal and external stakeholders
• Ensure accuracy of the data across the team
• Evaluate the effectiveness and performance of paid campaign advertising
• Support the creation and communication of KPIs, research studies and measurement plans
• Apply syndicated and proprietary research tools in support of agency and client stakeholders
• Exceed client expectations through delivery of accurate, on-time work that is logically bullet-proof
• Oversight of Analysts and Sr. Analysts including creating growth plans, identifying training opportunities and conducting performance evaluations

Required Skills & Experience

• Bachelor’s degree (or related experience) in a field related to mathematics, statistics, or marketing/advertising
• 3+ years of experience in data reporting, analytics or ad research
• Understanding of measurement resources across media planning and placement
• Experience in written and verbal client presentations for analytic results, recommendations, POVs or predictions
• Passion for working with databases and experience developing marketing insights that advance reporting and client deliverables
• Understanding of data operating models, key media metrics, KPIs and industry standard data sources including databases, DCM and Google Analytics