Vice President, Sales, North America
Vecima Networks Inc.About the role
Vecima Networks is leading the global evolution to the multi-gigabit, content-rich networks of the future. Our talented people deliver future-ready software, services, and integrated platforms that power broadband and video streaming networks, monitor and manage transportation, and transform experiences in homes, businesses, and everywhere people connect.
We help our customers evolve their networks with cloud-based solutions that deliver ground-breaking speed, superior video quality, and exciting new services to their subscribers. There is power in connectivity – it enables people, businesses, and communities to grow and thrive. Learn more at vecima.com.
Position Summary:
The Vice President, Sales, North America, will lead our sales efforts for all of Vecima's products including Mediascale IPTV products (CDS) and Video Broadband Solution products (VBS) in the United States Tier 2 & 3 market, as well as all customers in Canada. This role is a key leadership position that combines individual contributor responsibilities with sales team management. The VP of Sales, will focus on achieving maximum sales potential and profitability objectives, with an emphasis on mid-tier Cable & Telco operators within the United States and all operators in Canada.
Duties include (but are not limited to):
- Act as both a sales manager and an individual contributor, setting an example and driving performance excellence within the sales team.
- Develop and execute a comprehensive sales strategy for major accounts, aligned with company goals and objectives.
- Primary focus on tier 2 and 3 (mid-tier) operators in the US to establish and expand Vecima's presence and market share.
- Primary focus on operators in Canada to establish and expand Vecima’s presence and market share.
- Identify and establish relationships with key customers, partners, and stakeholders.
- Collaborate with cross-functional teams, including sales engineering, professional services, product management, and marketing, to align with customer needs and market trends.
- Define sales targets, quotas, and key performance indicators (KPIs) for the major accounts team, driving accountability and results-oriented performance.
- Represent Vecima Networks at industry events, conferences, and trade shows to promote our products and build brand recognition.
- Ensure compliance with company policies, legal requirements, and industry standards in all sales activities.
- Provide leadership, coaching, and mentorship to sales team members, fostering a culture of collaboration, innovation, and continuous improvement.
- Set clear expectations and performance goals for the major accounts team, holding individuals accountable for results while providing support and guidance as needed.
- Understand clients' business objectives, challenges, and pain points, and develop tailored solutions to address their needs.
- Act as a trusted advisor to clients, positioning our products/services as strategic solutions that drive value and deliver measurable outcomes.
- Drive the sales process from prospecting and lead generation to contract negotiation and closure, ensuring efficient and effective execution at every stage.
- Monitor sales performance against targets, regularly analyzing pipeline metrics and sales data to identify trends and opportunities for improvement.
Position requirements:
- Bachelor's degree in business, marketing, engineering or a related field
- 5 or more years of successful sales experience, with a track record of meeting or exceeding revenue targets in the telecommunications or IPTV industry
- Successful full-cycle sales experience in selling highly-technical/complex product solutions
- Experience working in any of the following industries: cable, telecom, satellite, broadcast, OTT and other high technology markets
- Experience selling at a Director, VP and above level
- Experience with Video Delivery including Content Delivery Networks
- Experience with Dynamic Ad Insertion and the associated platforms preferred
- Experience with Cable Broadband access technology and FTTH solutions
- Experience presenting solutions so they are accessible to non-technical decision makers
- Proven experience in sales leadership and team management, with a demonstrated ability to motivate and inspire a sales team
- Demonstrated leadership abilities, with experience building and managing high-performing sales teams.
- Strong strategic thinking, analytical, and problem-solving skills, with the ability to develop and execute sales strategies that drive business growth.
- Excellent communication and interpersonal skills, with the ability to build rapport and credibility with clients at all le
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