Senior Director of Marketing and Strategic Partnerships
Stanley Black & DeckerAbout the role
Senior Director of Marketing and Strategic Partnerships - Remote
Come build your career.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
The Director of Marketing and Strategic Partnerships is responsible for guiding the strategic vision for marketing initiatives, cultivating high-impact partnerships, and overseeing the planning and execution of go-to-market activities. This role ensures that marketing and partnership strategies are grounded in user value creation and have the opportunity to influence the prioritization and execution of key product and brand initiatives. You will also get to:
Guide the strategic vision and direction of marketing initiatives
Develop and execute go to market strategies that support the growth goals of DEWALT in general and the Construction Technology group in particular.
Ensure strategies are grounded in user value creation and market needs by maintaining an in-depth understanding of market expectations and industry trends.
Prioritize cross-product and cross-functional marketing initiatives for maximum impact.
Consult with product and business leaders on the scope and definition of key marketing initiatives, including the development of new campaigns and features.
Collaborate with cross-functional leaders, including global brand marketing and regional marketing teams, to ensure marketing effectiveness.
Prepare and deliver strategic marketing plans and regular updates to SBD leadership.
Manage go-to-market team responsible for content, campaigns and events
Lead quarterly planning sessions to align team objectives with annual goals.
Ensure the team is tracking and reporting on key performance indicators.
Maintain a centralized OneDrive folder for all marketing, partnership, and project files.
Delegate responsibility for collaboration with internal marketing partners and external agencies.
Oversee planning and execution of trade shows and events, including the annual Summit, and in partnership with other teams across the business as needed.
Plan and maintain budget and track spending against that budget to ensure proper spending and allocation of resources.
Identify and cultivate strategic partnerships that advance marketing and business objectives
Maintain or oversee the maintenance of relationships with key partners.
Define a strategic framework to evaluate part
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