Sr. Manager Paid Search
NinjaTraderAbout the role
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JOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLD
Welcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're empowering traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services that enhance the trading journey. Whether a seasoned pro or just starting out, NinjaTrader equips traders with award-winning software and brokerage services to navigate the world's leading financial markets with confidence.
Our growth story is nothing short of exhilarating. Since 2003, NinjaTrader has been dedicated to understanding and supporting traders on their journey toward trading triumph. Through those efforts, our user base has grown to over 2 million users and we have become the number one rated futures brokerage worldwide.
But we're not stopping there. We're constantly evolving, pushing boundaries, and modernizing the futures industry. Our commitment to innovation means users will always have access to dynamic tools, real-time support, and a community of like-minded traders.
So, why work at NinjaTrader? Here, you're not just part of a team; you're part of a movement. We empower employees to reach new heights in their careers by providing a dynamic culture focused on social connection, professional development, and employee recognition initiatives. Sounds too good to be true? Take it from our employees.
Join us as we redefine what's possible in trading, advocate for our customers, and continue our journey toward becoming the world's top retail-focused trading platform in the world.
What you'll do:
Reporting to the Director, Acquisition Marketing, this role owns paid search strategy across Google Ads, Bing, and other search platforms, managing seven figures in monthly media spend. You will scale what works and build the experimentation engine that unlocks the next wave of profitable growth, with a heavy focus on expanding beyond brand. This is a chance to shape the paid search function inside a fast-moving, rapidly growing company.
In this role you will:
- Own paid search strategy across Google Ads, Bing, and other engines, managing seven figures in monthly media spend
- Build and scale a non-brand experimentation program, designing structured tests to unlock incremental, profitable growth
- Design and run experiments such as geo tests, holdouts, and bid and budget tests to measure true incrementality, not just last-click wins
- Set account strategy across budget allocation, bidding, audience targeting, impression share, and quality score
- Lead campaign structuring, keyword and audience strategy, and large-scale keyword architecture across search and display
- Guide ad copy and creative testing, driving rapid iteration to improve performance
- Partner with analytics to define reporting frameworks and turn weekly and monthly performance into clear strategic recommendations
- Apply rigorous analytical thinking to attribution and measurement, pressure-testing what is actually driving results
- Move quickly in an ambiguous, fast-changing environment, reprioritizing as new data lands
- Serve as the team's subject matter expert on paid search and PPC trends
What you'll need:
- 5 to 7+ years in SEM and Paid Search (PPC), with a track record managing, optimizing, and scaling seven figures in monthly media spend
- Proven experience scaling paid search and expanding beyond brand into non-brand growth
- Strong experimentation mindset, with hands-on experience designing and reading tests (incrementality, geo, holdout, A/B)
- Strong quantitative and analytical skills, comfortable reasoning through attribution, incrementality, and basic statistics to separate signal from noise (no coding or SQ
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