Temporary Marketing Specialist - Integrated (Flexible)

Company Description

At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, over 50 stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things and believe that every new day brings opportunities for growth.

Job Description

We are seeking a Temporary Marketing Specialist - Integrated to join our team. In this role, you will help orchestrate B2C marketing campaigns by managing timelines, coordinating cross-functional partners and supporting execution across digital and print channels. The role partners closely with Creative, Digital, Merchandising and Analytics teams to deliver high-quality work and optimize campaign performance. Applicants should have at least two years of relevant experience in a similar role. The ideal candidate also brings familiarity with the education system or classroom environment.

A day on the job looks like this:

• Supporting integrated marketing projects from planning through launch and post-campaign review, maintaining clear timelines, priorities and cross-functional alignment
• Owning the integrated marketing calendar, keeping it accurate and accessible to support visibility and coordination across B2C initiatives
• Managing print and catalog production for major campaigns, ensuring accuracy, efficiency and on-time delivery across creative and production teams
• Developing clear, insight-driven creative briefs that align teams around campaign goals, strategy and expectations
• Supporting creative workflow and quality assurance by prioritizing work effectively and ensuring final assets meet brand standards and deadlines
• Partnering with Legal, PR and Loyalty teams to deliver compliant, well-coordinated campaigns and digital assets
• Collaborating with Analytics to define success metrics, review performance and apply insights to improve future campaigns
• Partnering on campaign landing page planning and execution, ensuring aligned messaging, strong user experience and on-time launch

Qualifications

Got the skills and experience? Here’s what we’re looking for:

Required:

• Bachelor’s degree in Marketing, Business, Public Relations or Communications
• 2+ years of relevant experience in a similar role; experience may include a combination of work experience and education
• Proficiency with Microsoft Office, including Excel data manipulation and PowerPoint
• Experience using Figma and Workfront

Preferred:

• Knowledge of the education system/classroom
• Retail, loyalty and e-commerce experience

What Sets You Apart

• Thoughtful problem solver who considers multiple perspectives
• Clear communicator who can tailor messages for different audiences
• Collaborative team player who thrives in a cross-functional environment
• Curious and proactive learner with a continuous improvement mindset

Additional Information

And here’s our end of the bargain! 

At Lakeshore, we pay local market wages for employees that reside within Los Angeles and Orange Counties.

For this position, new employees joining Lakeshore who live within Los Angeles and Orange Counties are typically brought into the organization at an hourly rate between $29.57-33.90 depending on relevant experience & skillset.

This range is indicative of projected hiring range. The annual base compensation will take into account each candidate's relevant experience, location, and skillset.

• Bonus eligible
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for our employees’ children
• On-site employee gym for all levels/fitness needs
• Generous employee discount
• Casual dress…and we really mean it

At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, w