Product Owner - Digital Asset Management (DAM)

Product Owner – Digital Asset Management (DAM)

Where Innovation meets Excellence.

Be a part of a globally renowned management consulting firm that is on the front-line of industry disruption. We are a mid-size player with an entrepreneurial spirit that works with a market-leading brand in every sector, while our parent organization Infosys is a top-5 powerhouse IT brand that is outperforming the market and experiencing rapid growth.

Our consulting business is annually recognized as one of the UK’s top firms by the Financial Times and Forbes due to our client innovations, our cultural diversity and dedicated training and career paths we offer to our consultants.

As we look to strengthen our team with top talent that can shape the future for our firm, we seek entrepreneurial-minded individuals that value a highly-diverse culture where differences are embraced, that want to have a voice with top management and that are rewarded for collective achievement. We are committed to fostering an inclusive work culture that inspires everyone to deliver their best!

The Team

Our Consumer Goods, Retail and Logistics practice helps some of the largest global firms and most recognizable local brands solve their biggest challenges in today’s age of constant disruption. With diverse services spanning growth strategy and new product innovation, to omni-channel customer experience, supply chain resiliency and AI-driven new business models, we help clients shape and achieve their growth agenda for a sustainable future.

The role

As the Product Owner you will be at the forefront of driving innovation and efficiency in digital asset platforms. Taking charge of the strategic direction, prioritization, and execution of features within DAM, you will be a key player in redefining content workflow to consumer touchpoints. Your role involves close collaboration with cross-functional teams and stakeholders, ensuring optimal customer experiences across the consumer touchpoints (eg Media content, CRM content, eCommerce content, brand content, longform editorial content on brand websites etc.). This position provides a unique opportunity to lead and shape the trajectory of CRM services and telephony capabilities, delivering transformative experiences for customers across the globe.

You are a results-driven professional who can bridge the gap between business requirements, marketing workflow and technical implementation.

You will be

-    Developing and communicating a strategic vision for Digital Asset Mgmt solution, aligning with business goals, marketing workflow needs and improving brand consistency across various marketing channels

-    Leading the organization, storage, retrieval, and distribution of digital assets

-    Managing a team of 10-15 people and building a global core DAM product using APRIMO; below is a short overview of the key capabilities that you will be expected to deliver at scale to 100s of market /brand /division units:

-   Digital Asset Storage & Organization: Centralized asset repository: Store all digital assets in a single, secure location.

-   Metadata Management & Taxonomy: Add, edit, and manage metadata to describe assets for easy search and retrieval; define and maintain metadata standards and taxonomy to improve asset discoverability

-   Folder structures: Create customizable folder hierarchies to organize assets logically.

-   Asset version control & audit trail: Keep track of different versions of assets; keep track of any changes to assets due to user actions

-   Digital Rights & Permission Mgmt: Ensure controls are in place so that assets are not used beyond the licence expiry; also establish control mechanism so that only specific users can get READ /WRITE access to specific assets based on different access levels

-   Marketing Workflow Automation: Deliver marketing workflow management solution (APRIMO) tightly integrated with DAM thus facilitating team collaboration, comments and asset reviews & approvals; enabling divisions /brands & their marketing teams to execute campaigns and projects more effectively, meet deadlines, and achieve better results; You will be responsible for setting up approval workflows to allow marketing teams (& external agencies) to create customized approval workflows with multiple stages and reviewers; track progress against set KPIs and ensure that content is compliant and aligns with brand standards

-   API Integration to Marketing Downstream Systems: Lead API integration of the APRIMO DAM product to CMS solutions, CDP solutions, CRM solutions etc.

-   A