Communications Partner III
Sierra Nevada CorporationAbout the role
Responsibilities:
Create, plan and execute social media campaigns and content calendars to ensure consistent and strategic brand storytelling and to build awareness of SNC’s brand, employer brand and products in the market.
- Write compelling social media copy, captions and CTAs that is true to SNC’s brand voice to boost engagement and drive traffic.
- Adapt and optimize social media strategy and content for each platform’s best practices, keeping up with trends and algorithm changes. Track KPIs, using data insights to refine content and improve engagement.
- Collaborate with SNC’s Creative Director and graphic team to create content and package a unified social media visual that aligns to SNC’s brand guidelines.
- Monitor and engage with online communities, responding to comments, messages and inquires, ensuring timely responses and audience interaction.
- Project manage and lead the development and execution of internal and external content campaigns and SNC’s quarterly e-newsletter to support company culture, and employee engagement and pride.
- Partner with functional area leaders, key stakeholders, and SNC’s Organizational Change Management (OCM) team to craft clear and compelling internal communication plans, messages and content to support change initiatives across the enterprise.
- Develop and execute internal communications plans for functional areas, ensuring alignment with business objectives and goals and support company culture and employee engagement.
Qualifications You Must Have:
Bachelor's degree in marketing, digital marketing, PR, Business, or related field, and typically 6 or more years of related work experience.
Expert in marketing and communications strategies and campaigns
Comprehensive understanding of the process for producing press releases, brochures, and guides
Advanced working knowledge of industry trends and best practices
Energy and Creativity: Strong business acumen, ability to prioritize, and balance creativity with analytical skills.
Self-Starter and Resourceful: Comfortable with ambiguity, able to work cross-functionally, and leverage various resources to help inform work.
Service Minded: Proactive in managing up and communicating project progress to deadlines.
Social Media and Content Marketing: Experience managing social media channels, content marketing techniques, audience segmentation, and personas to reach business goals.
Design Skills: Proficiency in Adobe Creative Suite, Adobe Creative Cloud Express, Canva, and design platforms.
Writing & Editing: Exceptional ability to write, proofread, and adapt brand voice across internal and external communication channels.
Analytical Mindset: Experience with analytics tools for social media and communications to track performance and refine strategies. Strong analytical skills to power strategies to meet goals and objectives.
Organized, Adaptable & Collaborative: Capable of managing multiple projects in a fast-paced, multi-layered matrix organization while handling shifting priorities.
Change Communication: Familiarity or experience implementing or communicating change initiatives within an organization.
Qualifications We Prefer:
Proficient in drafting and working with multi-media software
Passion for working in a marketing or communications role
Highly organized, creative, articulate and have excellent interpersonal skills
Strong analytica
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