Director GU Account Marketing

ROLE SUMMARY

The GU Account Marketing Role will be responsible for developing and executing on account strategies for the entire GU (Bladder and prosteate) portfolio as well support late stage pipeline assets.  

The Director, US GU Account marketing position will lead marketing strategy specifically focused on organized providers and key accounts (i.e. IDNs, GPOs, community etc). This position will play a critical role in assessing and analyzing account-specific business trends and developing innovative approaches and solutions focused on decreasing barriers at the account level and increasing the quality of care in the US. This position requires strong strategic and analytical thinking, interpersonal and communication skills, and agility to learn and work across multiple stakeholders including the Key Account Management teams, brand teams and the Field Sales teams. This individual needs to manage multiple priorities with multiple brands, have attention to detail, collaborate across the enterprise, and learn from and improve upon existing processes or develop/implement new processes, where appropriate.   

ROLE RESPONSIBILITIES

• Lead key account GU portfolio strategy that addresses the key issues and opportunities across a growing portfolio
• Assist the US GU Franchise Lead in the development and refinement of the overarching US GU Franchise strategy and annual operating plan
• Partner closely with KAM Leadership, Brand Marketing to develop and execute annual GU KAM Plans of action

• Develop and prioritize key initiatives to create clear and compelling brand differentiation and to bolster brand value proposition to account customers

• Lead holistic account strategy and execution: aligning provider, GPO and guidelines/pathways access information to uncover key opportunities to grow/defend current market leadership and collaborate with cross-functional colleagues to pilot innovative solutions/ action plan accordingly
• Lead contracting strategy and execution across IDNs and GPOs
• Lead performance reporting, prepare monthly briefing packages for senior leadership to provide updates on performance, key performance indicators, brand priorities, and key opportunities and threats across the GU cancer portfolio
• Work with cross-functional pipeline teams to support provider account needs for late state GU cancer pipeline assets.
• Identify new and emerging opportunities to grow/defend current market leadership and collaborate with cross-functional colleagues to pilot innovative solutions/ action plan accordingly
• Lead performance reporting, prepare monthly briefing packages for senior leadership to provide updates on performance, key performance indicators, brand priorities, and key opportunities and threats

QUALIFICATIONS

• 10+ years of diverse commercial experiences in the pharmaceutical industry: Account marketing, inline and pipeline marketing, market analytics, franchise and corporate strategy, customer and account management
• BS Degree required plus 10 years’ experience, or MBA/Master’s Degree plus 8 years’ experience preferred
• Strong understanding of the US Account environment for Oncology
• Ability to drive change and deal with uncertainty, proven experience in delivering creative approaches to solve issues, and track record of working collaboratively with challenging deadlines and high expectations.
• Role model of our values and behavior
• Strong strategic skills including effectiveness in identifying and addressing major strategic challenges (e.g., new competition, shifting market environment) and the ability to balance short-term needs with long-term vision for the business
• Strong analytical skills including capabilities for translating insights deep customer insights into actionable commercial or engagement plans
• Demonstrated success in a managing multiple assets in a portfolio
• Demonstrated success in working in matrixed environments; proven ability to build and maintain productive and collaborative relationships with key external and internal stakeholders
• Demonstrated track record of leading with compliance and integrity
• Experience developing ops/ business plans and representing novel opportunities, brand plans, and issues management plans to senior leadership
• Strong written and oral communication skills; able to distill key messages and build compelling communication on complex issues

  
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Relocation support available

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