Director, Cross-Channel Engagement

Career Category

Sales & Marketing Operations

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Director, Cross-Channel Engagement

What you will do

Let’s do this. Let’s change the world! You’re joining at a pivotal moment as Amgen transforms how we deliver and scale content. This role is not only critical — it’s evolving. You’ll help shape how content is planned, produced, and activated across channels, working in close partnership with U.S. Brand teams and cross-functional partners.

As a key connector between brand strategy and execution, you’ll drive more consistent, efficient, and impactful content delivery — while contributing to new processes, tools, and ways of working. You’ll work cross-functionally with Brand Marketers, Content Production teams, Media and Channel Operations teams, and Commercial Data & Analytics partners to deliver coordinated, effective and efficient content activation.

Key responsibilities:

• Work closely with a priority brand marketing team to drive coordinated execution of cross-channel content deployment strategies in collaboration with Content Production teams, Media and Channel Operations teams, and Commercial Data & Analytics partners.

• Drive operational excellence and process improvements across the content production and deployment workflow (briefing, production, tagging, trafficking, measurement, etc.)

• Lead weekly pod interactions across GCC channel operations teams to uncover insights for optimization and expand capability utilization for brand benefit.

• Educate and drive usage of new self-service tools and centralized capabilities to enable the brand team to efficiently find, re-use, create, and deploy content as technology evolves.

• Share channel-specific best practices and toolkits to enable Brand team execution at scale.

• Support development and implementation of cross-channel pilots or test-and-learns related to new formats, journeys, and automation.

• Document results, learnings, and best practices to uplift content capabilities, including contributing to global standards and Amgen Brand Management training curriculum.

• Monitor and keep pace with the latest industry content innovations and recommended practices.

• Partner with Commercial Data & Analytics to deliver performance tracking and operational dashboards to assess execution quality, content utilization, and deployment efficiency.

• Act as a key liaison to enterprise platform owners (e.g., DAM, Veeva, MLR systems) to ensure system alignment and content flow.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The collaborative and execution-oriented candidate we seek is a self-starter with the following qualifications:

Basic Qualifications:

Doctorate degree and 4 years of marketing, content strategy, and/or engagement operations experience

Or

Master’s degree and 7 years of marketing, content strategy, and/or engagement operations experience

Or

Bachelor’s degree and 9 years of marketing, content strategy, and/or engagement operations experience

Preferred Qualifications:

• 10+ years of experience in content operations, digital marketing, brand execution, or cross-channel engagement

• Deep understanding of content deployment ecosystems including CRM platforms, DAMs, tagging and trafficking workflows

• Strong project and stakeholder management skills with a record of successful cross-functional collaboration

• Experience developing and optimizing executional playbooks, templates, and SOPs

• Familiarity with content effectiveness and performance KPIs, including reuse, time-to-market, and audience engagement

• Proven abili