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Senior Living Lifestyle Sales Counselor

Otterbein SeniorLife
United Statesfull_timeVerifiedPosted 14 Jul 2025

About the role

**Now Offering DailyPay**

Overview

The role of the Senior Living Lifestyle Counselor is responsible for meeting /exceeding sales goals and managing all activities associated with the sales process from initial contact with a prospective resident through closing the sale and ultimately move-in. This will include ability to effectively articulate the Otterbein value proposition, develop and manage large leads database, public speaking and represent Otterbein at various public functions. 

Responsibilities

  • Develop, maintain, and execute a detailed prospect "Sales Plan" for unoccupied Otterbein Independent Living residences. 
  • Continually update an accurate contact management database, with all activity such as walk-ins, calls, letters, invitations, etc. and analyze and use data to drive sales results.
  • Build relationships with existing and new prospective residents and move them effectively through the Otterbein "Sales Funnel." 
  • Answer incoming calls and take walk-ins, conduct campus tours, sales calls, home visits, luncheons, and all duties related to lead generation and follow-up.
  • Effectively communicate information and answer questions pertaining to financial and admission requirements and documentation for prospective residents.
  • Develop a detailed understanding of prospective resident's needs and work with Enviornmental Services to prepare the residence to meet these needs. 
  • Demonstrate exceptional hospitality through interacting positively with visitors, residents, family members and community members and be able to effectively address a variety of issues and circumstances, representing Otterbein SeniorLife in a positive light.
  • Develop and strengthen collaborative working relationships with internal departments and staff including identifying and helping address areas of improvement to enhance the quality of living at Otterbein. 
  • Assist Marketing Director in coordination and roles in marketing/admission and community events and encourage participation of prospective residents. Additionally, focus on maintaining and enhancing external marketing efforts. 
  • Effectively use all systems/programs utilized in the community's sales and operations efforts, including PCC (EHR), Sherpa (CRM tool), Salesmail, Hubspot, and others as necessary.
  • Meet/exceed sales goals, including meet/exceed Marketing Metrics & Critical Success Factors including:
    • Productive sales calls
    • Effective appointments and/or tours
    • Call to Appointment ratio met
    • Deposits received
    • Appointment to Sale ratio met
    • Sales Closed/Move-ins
  • Perform other job duties as assigned

Skills

  • Must be able to communicate effectively with older persons, who may be ill, disabled and/or emotional.
  • Remain current with industry sales trends and current state of economy and resultant effect on potential sales (i.e. nation-wide and local competitors)
  • Lead a successful sales campaign for independent living expansion(s)

Qualifications

  • Education: B.S.; Marketing or Business Management preferred, or equivalent sales experience.
     
  • Experience: 5+ years of successful track record in sales/sales management experience preferably in retirement community, residential sales, or related fields

BENEFITS*

  • Medical insurance with free virtual doctor visits
  • Vision, dental, and Pet insurance and Legal and Identity Theft protection
  • Paid Time off that accrues immediately
  • Paid Holidays
  • Life insurance
  • Retirements Savings with a 401(k) with company match
  • Access up to 100% of your net earned based wages daily through DailyPay
  • Employee sponsored fund for employees in need
  • Employee Assistance Program (EAP)
  • Multiple partner discounts available
  • Tuition Reimbursement up to $5,250 per year
  • University Partnerships with University of Cincinnati and University of Toledo for scholarships up to 10% and Hondros up to 16% of eligible tuition costs

*Some benefits are based on hours worked

Apply today and begin a meaningful career as a Senior Living Lifestyle Counselor at Otterbein!

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Company

Otterbein SeniorLife

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