Sr. Mgr, Strategic Marketing

The Group You’ll Be A Part Of

 

The Customer Support Business Group focuses on enabling our customers with premier customer support throughout their lifecycle with Lam. We drive performance, productivity, safety, and quality of customers installed base performance and deliver service and lifecycle solutions for their most critical equipment and processes.

 

The Impact You’ll Make

Role Objectives

 

• Act as a key “voice of the customer” in CSBG and compel the organization to be market driven.
• Maintain a professional awareness of industry cost / performance roadmaps, technical developments, competitor activity, customer needs and other market trends.
• Advise on the planning and specification of products, ensuring that the products meet the customer’s needs and lead the market in terms of performance.
• Along with the respective Product Managers and Product Marketing teams, own key commercial analysis and market requirement specification (MRS) input into the product development process ensuring product differentiation
• Act as the technical authority / point of contact for defined key customers / projects.
• Take responsibility for certain key strategic partnerships with external organizations / businesses.

 

What You’ll Do

Market

Market sizing and Lam Research SAM for all CSBG products in collaboration with Product Marketing
Focused on 3-5 year market trend / needs
Define “layers of opportunity” for CSBG portfolio in existing market and integration challenges
Define and translate market trends for product management / marketing
Engage with market research organizations to validate and gain insight into market trends 

Competitors
Develop and communicate competitive position for CSBG portfolio in support of developing a differentiated product offering
Maintain CSBG competitive benchmarks vs. our key competitors and work with the larger Lam community to help identify new, emerging competitive threats.

Customers
By engaging closely with the Lam Global Customer Operation team and CSBG product lines develop a clear understanding of the customer perspective
Understand customer technology and productivity roadmaps and their impact on CSBG strategy.
Understand customer integration challenges and the opportunities that they may offer for Lam.

Product
Covers all product lines within CSBG- Reliant, Spares, Service and Upgrades
Help develop and define relevant MRS documents for all CSBG strategic product developments

Promotion
Lead the development of market and application specific sales collateral
Coordinate Product Marketing/ Management materials
Drive the development of integrated marketing packages that support the holistic value of CSBG
Interact with customers at workshops and TRMs
Represent Lam Research at customer events such as conferences and exhibitions where appropriate 

Place
Work with account teams to gain a greater understanding / better relationship with customers
Be actively involved in new product penetrations strategies
Train and educate regional teams in relation to market / application specific solutions from CSBG
Interface with all CSBG Groups and when needed Lam product groups and central business functions.
 

Who We’re Looking For

Bachelor’s degree or equivalent with 6-8 years of management experience. An advanced degree preferred.

 

Key Attributes

• Decisive – Holds themselves accountable to deliver on their objectives, exhibits tenacity to succeed and is able to independently reach complex decisions.
• Analytical and Fast to Learn - Able to assimilate detail and identify key trends quickly with a clear understanding of their impact on the strategy of the business.
• An Excellent Communicator - Able to communicate complex concepts and proposals to key stake holders and CSBG / Lam senior executives with absolute clarity. Equally able to c