Product Marketing Lead

Job Title: Product Marketing Lead

Type: Full-time

Reporting to: Director of Marketing

Location: Jessup, MD

About Us

At Tate we are passionate about everything we do. Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions, for over 60 years. We have expanded our manufacturing footprint across the US, Europe, Australia and are excited to have opened a new 287,000 sq. ft. manufacturing site in St. Paul, Virginia, and an additional 40,000 sq ft of manufacturing at our site in Belgium in Q1 2024 alone.

Our experienced team is expanding, and we are excited about our fresh, dynamic, and inclusive team of experts working collaboratively on projects, as we continue to stay ahead of the data center revolution. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and our business remains committed to developing lower carbon, sustainable solutions, in keeping with our 10-year Planet Passionate sustainability strategy. We are excited to potentially welcome you as part of our team. Together, let's shape the future of data center infrastructure with innovation, excellence, and a passion for sustainable growth.

About the Role

Product Marketing Lead will develop and execute marketing strategies that drive market share and enhance brand awareness. You will work closely with the sales, engineering, and R&D teams to create compelling sales and marketing campaigns highlighting our products' unique features and benefits.

The ideal candidate will have experience in the data center industry and enjoy working in a fast-paced environment focusing on the product but also the ability to support the sales team and company with go-to-market strategies.

What You’ll Do

• Product Launches: Plan and execute successful product launches, including the development of marketing collateral, sales tools, and promotional activities.
• Content Creation: Develop engaging content for various marketing channels, including brochures, case studies, website content, social media, and presentations.
• Sales Support: Provide the sales team with the necessary tools and training to effectively sell our products, including product demonstrations and technical support.
• Brand Management: Ensure consistent messaging and branding across all marketing materials and channels.
• Customer Engagement: Build and maintain strong relationships with customers, industry partners, and influencers to promote Tate’s products.
• Performance Metrics: Track and analyze marketing campaign performance, making data-driven decisions to optimize results.
• Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and strategy.

Additional Expectation

• Remain compliant with the Code of Conduct and Policies which includes the Kingspan Group Compliance Policy.
• Ensure that all duties related to product compliance are adhered to in accordance with the Product Compliance Policy, Laws, Regulations, and market demands.
• Responsible for all tasks to achieve compliance goals and demands of the Compliance Management System.
• Must raise concerns related to the Compliance Management System to their supervisor, manager, or any member of the Leadership Team, or through the confidential whistle blower service.

What You’ll Bring

• BS in Marketing/Digital Marketing or equivalent experience in a Marketing / Product / Specifications role in the data center or construction industry.
• Minimum of 5+ years in an agency or in-house marketing team.
• Experience executing campaigns via Salesforce would be ideal but not essential.
• Excellent written and verbal communication skills.
• Must possess a positive 'can-do' attitude and be a collaborative team player, eager to jump with flexibility for some travel as and when required.
• Be a leader with the abili