Director GEO Strategy & Operations, CNN Digital Products & Services

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!

We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

Your New Role…

The Director of GEO Strategy & Operations leads CNN’s strategy for generative and evolving discovery platforms. This role defines how CNN competes across evolving landscapes, AI-driven answer engines, and video-first ecosystems, ensuring technical readiness, measurement clarity, and strategic alignment across teams.  

This is a platform strategy and operations leadership role responsible for how CNN is discovered across emerging and hybrid search environments.  

Your Role Accountabilities… 

• GEO Strategy & Platform Direction  

• Define CNN’s overarching GEO strategy across:  

• Traditional search engines  

• Generative AI platforms  

• Hybrid search experiences  

• Video-driven search ecosystems (YouTube, TikTok)  

• Translate platform evolution into strategic implications for CNN  

• Establish priorities and explicit tradeoffs across discovery surfaces  

Technical Readiness & Systems Oversight  

• Oversee technical GEO readiness in partnership with Engineering and Product  

• Define requirements for schema, metadata systems, indexing readiness, and platform compliance  

• Ensure CNN is positioned competitively in AI citation and emerging ranking systems  

• Oversee Technical GEO contractor work  

Measurement & Impact Framework  

• Define how GEO impact is measured across platforms  

• Develop frameworks for:  

• AI citation tracking  

• Platform inclusion analysis  

• Visibility benchmarking  

• Cross-platform topline audience contribution  

• Partner with Data & Insights to formalize dashboards and performance readouts  

Cross-Functional Partnership & Governance  

• Serve as the primary GEO partner to: