Digital Strategy Manager

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

The Manager, Digital Strategy, will lead digital marketing and demand generation efforts for all FreeWheel entities. This includes strategic planning, execution and collaboration across demand generation and marketing automation initiatives.

This person will heavily collaborate across the FreeWheel Marketing function, developing marketing strategy for demand generation, email marketing, and paid media campaigns.

Job Description

Core Responsibilities

• • Define, build, and run comprehensive digital marketing programs that focus on demand generation strategies. 

  • Partner with marketing stakeholders on demand generation paid media campaigns development and execution. 

  • Build strong relationships with sales marketing managers to understand their respective business lines and partner on digital marketing efforts. 

  • Develop and maintain cohesive digital technology stack to consolidate marketing efforts and processes. 

  • Train other marketing and sales partners how to leverage various demand generation content, campaigns, and technologies.  

  • Collaborate with marketing stakeholders to track pipeline growth, ROI, and the success of digital marketing campaign performance.  

  • Oversee HubSpot marketing operational best practices in relation to marketing automation health and CRM strategy. 

  • Operate best email marketing processes across a variety of marketing prospect and client segments. 

  • Manage and adhere to paid media, marketing automation, and technology budget allocations. 

  Requirements 

  • 5-7 years of digital marketing experience, with a focus on demand generation, campaign strategy, and email marketing. 

  • HubSpot or other marketing automation platform knowledge and experience required. 

  • Must be able to present a knowledge of building holistic demand gen campaign strategies that focus on driving awareness and generating leads in a full-funnel landscape. 

  • Experience working closely with sales teams, marketing teams, and product teams. 

  • Ability to present strategies at a high level and communicate core business drivers with stakeholders. 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respe