Lippincott - Senior Consultant, Marketing Customer Strategy

Company:

Description:

As a Marketing Customer Strategy (MCS) team member, you will blend strategic, analytical, and creative thinking to drive customer-centric growth for your clients. You will consult across industries, throughout the world, and on a range of topics (e.g., brand & marketing strategy, growth strategy, value proposition, innovation, and customer experience).   

As a Senior Consultant, MCS, you will be a member of highly integrated case teams.  Your responsibilities will include understanding client situations; conducting qualitative and quantitative research; analyzing findings to find revelatory insight about customer motivations, perceptions, and behaviors; and working with your case team to synthesize recommendations.  You will contribute substantially to case delivery in terms of thinking and project management.  

With a specialization in customer insight and marketing strategy, you are experienced in: 

• Strategic problem solving to create meaningful and enduring impact for our clients 

• Designing and executing rigorous quantitative methodologies, whether through primary research, analysis of internal customer data or model building 

• Deploying creative approaches to uncover customer needs and preferences 

This is an opportunity to join a talented and passionate group in developing and building some of the world’s leading brands. The team-oriented environment allows for exposure to Senior Partners across the business and the opportunity to be involved in key decision-making. 

In your day-to-day, you will: 

Be Analytical and Strategic 

• Gathering, organizing and summarizing information on client business strategy, industry and competitive dynamics, best practice analyses, communications audits and customer insights to identify key implications  

• Conducting in-depth interviews with client management and key stakeholders  

• Supporting case team planning and analysis of quantitative and qualitative customer / prospect research, from discrete choice analysis to focus groups 

• Quickly picking up skills and knowledge in new areas, leveraging client, firm and external resources  
   

Communicate and Collaborate 

• Collaborating with other consultants and designers to explore alternatives and develop thinking (e.g., brainstorming sessions) 

• Contributing to the development and storyline of client presentations 

• Effectively communicating with, and presenting to, both internal case teams and external client teams 

Who you are:  
 

Knowledgeable