Paid Marketing Manager

About the Role

We are seeking a motivated and results-driven Paid Marketing Specialist to lead our marketing efforts in franchise development. This role is perfect for someone with a strong background in paid digital advertising, who is passionate about identifying growth opportunities and driving franchise expansion. You will play a key role in attracting potential franchisees by developing and executing cutting-edge marketing campaigns that deliver measurable results.

Key Responsibilities

• Develop and implement paid marketing strategies to attract potential franchisees, including online advertising, social media campaigns, and pay-per-click (PPC) initiatives.
• Monitor and analyze market trends as well as the competitive landscape to identify growth opportunities and areas for franchise expansion.
• Manage marketing budgets efficiently to maximize return on investment (ROI).
• Collaborate with the sales team to align marketing efforts with franchise development targets and ensure seamless execution.
• Track and report on the performance of marketing activities, leveraging data to refine strategies and improve campaign effectiveness.
• Stay updated on the latest trends and best practices in digital marketing and franchise development to ensure innovative and effective campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ Years of proven experience in developing and executing successful paid marketing campaigns, preferably in franchise development or a similar field.
• Strong analytical skills with the ability to interpret data and make informed decisions to optimize campaign performance.
• Proficiency in digital marketing platforms and tools, including Google Ads/Analytics, Facebook Ads Manager, LinkedIn Ads, and other relevant marketing software.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Results-oriented mindset, with a strong focus on achieving and exceeding marketing objectives and franchise growth goals.
• Up-to-date knowledge of trends and best practices in digital marketing and franchise development.

Key Skills

• Advanced expertise in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, and analytics software).
• Strong analytical abilities to assess campaign performance and ROI effectively.
• Exceptional project management skills to handle multiple campaigns, timelines, and budgets simultaneously.
• Excellent communication skills for collaboration across teams.
• Adaptability and continuous learning to thrive in a fast-evolving marketing landscape.