Senior Marketing Director (a.k.a. Growth Guru & Brand Rockstar)

Description

Senior Marketing Director (a.k.a. Growth Guru & Brand Rockstar)

Are you ready to shake things up and make a lasting impact in a fast-growing, innovation-fueled company? Tagg-N-Go is looking for a bold, savvy Senior Marketing Director to elevate our brand and fuel our growth. If you’re a strategic visionary who loves hitting big goals, driving measurable results, and making data come alive—this role is for you!

About Us:

We’re a millennial-led, high-energy team that’s scaled from 8 to 22 sites in just two years, with no signs of slowing down. Our sights are set on regional dominance, and we’re having a blast doing it!

Key Phrases:

• Growth Driver
• Innovation Catalyst
• Brand Storyteller
• Community Connector
• Capability Builder

Responsibilities:

• Big Picture? Own it. You’ll lead all marketing strategies and campaign rollouts, ensuring they’re engaging, innovative, and constantly evolving to drive more traffic through our doors.
• Data Geek: Analytics are your best friend. You understand our customers deeply, diving into data to drive decisions that increase visits and long-term loyalty.
• Traffic Driver & Brand Builder: Develop strategies to bring in new customers and turn single wash users into loyal PASS holders, creating campaigns that connect and convert.
• Campaigns that Work: Dream them, launch them, measure them, and refine them. Our brand depends on someone who can turn good ideas into unforgettable results.
• Educator & Value Communicator: Craft cost-effective, creative ways to show customers the value of our services and why Tagg-N-Go is the better option—without overspending.
• Early Adopter: You’re the first to test new tools, techniques, and platforms that can give us a competitive edge.
• Champion of Change: We pivot fast and embrace new trends—you’ll be the one leading the way!
• Collaborator Extraordinaire: Work closely with Operations, Support, and Sales to ensure a unified brand voice. Forge partnerships and make a name for Tagg-N-Go in our communities.

Requirements

The Ideal Candidate:

• Track Record of Success: Ideally, 10+ years in marketing, with 3+ years in a senior role, preferably in retail, hospitality, or service.
• Creative Leader: You bring fresh ideas and inspire your team with visionary campaigns that stand out and resonate.
• Strategic Visionary: You recognize market opportunities and align them with our bigger goals to drive growth.
• Data-Driven Marketer: You’re confident with consumer insights, digital marketing, social media, SEO—you name it.
• Global Perspective & Granular Detail: You think big-picture and dig into the details. You’re a team player who’s unafraid to get in the weeds when necessary and able to pivot quickly.
• Customer Whisperer: You understand what makes people tick and create campaigns that resonate deeply and build loyalty.
• Community Builder: You know the power of being involved locally and will make Tagg-N-Go a beloved community brand through partnerships, free experiences, and engagement.
• Revenue Accelerator: You get that revenue growth comes from building a brand people trust and love. By deepening customer loyalty and delivering value, you’ll drive sustainable growth and bring in new fans along the way.

Physical Requirements

• This role is active and requires periods of standing, walking, and sitting at a desk. 
• Ability to lift, carry, push, or pull up to 50 pounds is necessary. 
• Specific vision abilities, including close vision and color differentiation, are required.