Senior Manager, Member Engagement & Loyalty Marketing, CVS Virtual Care

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Senior Manager, Member Engagement & Loyalty Marketing, CVS Virtual Care, will lead the B2C and B2B marketing strategy and execution focused on enhancing member engagement, loyalty and utilization of CVS Virtual Care services. This role is critical for driving growth and ensuring that our marketing initiatives align with the overall business objectives of CVS Health. 

Key Responsibilities: 

• Integrated Marketing Strategy: Develop and execute a comprehensive marketing plan that drives awareness and adoption of CVS Virtual Care products. Leverage data, customer insights, and outcomes-focused strategies to inform decision-making and optimize campaign performance. 

• Storytelling & Influencing: Craft compelling narratives that resonate with target audiences, driving engagement and influencing perceptions. Clearly articulate ideas to effectively influence partners and stakeholders. 

• Sales Enablement: collaborate closely with the CVS sales team to create impactful messaging and sales enablement materials that enhance the effectiveness of B2B initiatives and resonate with target audiences. 

• Cross-Functional Collaboration: Partner with internal and external subject matter experts to identify and align on business priorities. Ensure effective development and implementation of marketing plans while building strong relationships with stakeholders across the organization. 

• Campaign Development: Create and implement results-driven omni-channel marketing strategies for acquisition and ongoing engagement. Continuously evolving these strategies based on data analysis and insights. 

• Data Evaluation and Interpretation: Utilize strong analytical skills to assess the effectiveness of marketing campaigns. Leverage audience insights, market research, and industry knowledge to optimize future initiatives. 

• Measurement Plans: Deliver effective measurement plans that form the most effective approaches to engage and influence target audiences and drive demand, communicating with business partners on plans and performance in a continuous improvement cycle. 

• Creative Management Compile and present comprehensive creative briefs to guide execution and implementation with internal and external creative agencies. Manage agency relationships to develop, produce, and deploy creative assets effectively, ensuring alignment with marketing strategies and business objectives. 

• Stakeholder Identification: Identify stakeholders and resources needed for successful project execution, proactively networking to create collaborative partnerships. 

Required Qualifications

• 7+ years of progressive experience in marketing or a related field, with a focus on digital marketing strategies.