Global Media Business Director

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading!

Founded in 1998, Performics is the pioneering digital marketing agency that evolved from an initial technology-based business to advertising models focused on affiliate marketing and search marketing. Today, it designs communication strategies that connect brands and people, using media, technology, data and content to be Publicis Groupe's 360° agency specialising in generating revenue for brands. 

Performics has a global footprint and has the communication, technology and data capabilities to provide growth solutions for brands. Our agency works across all aspects of advertising and marketing to generate valuable connections and experiences for brands and their potential customers.

Job Description

We are looking for someone dynamic and strategic-minded individual to join our team as a Business Director for a Multinational company. As a Business Director, you will play a pivotal role in driving the growth and success of the brand, overseeing key client relationships, and leading a team of talented professionals; also, to lead the successful implementation of all media operations. We need someone highly focused on driving excellence in project and campaign delivery, commercial management, and marketing transformation. The candidate must be ready to work in a highly dynamic and demanding environment and should be comfortable with tight deadlines and working under pressure.

How you’d spend your day:

A day in the life of a Business Director is dynamic, challenging, and filled with a mix of strategic planning, client interactions, team management, and continuous adaptation to the ever-evolving media landscape.

• Client Management: Cultivate and maintain strong relationships with key clients, understanding their business objectives and developing customized media strategies to meet their needs.

• Strategic Planning: Develop and implement comprehensive business strategies to achieve revenue and profitability goals. Stay abreast of industry trends, market changes, and competitor activities to identify new business opportunities. Dedicate time to strategic planning, including reviewing upcoming campaigns, exploring new media channels, and brainstorming innovative approaches. Collaborate with the creative and media planning teams to develop comprehensive strategies that align with client objectives.

• Team Leadership: Lead, inspire, and manage a team of media professionals, fostering a collaborative and innovative work environment. Provide guidance, mentorship, and support to ensure team success. Hold team meetings to discuss project progress, address any challenges, and provide constructive feedback. Support team members in overcoming obstacles and encourage a collaborative and creative work environment.

• Financial Oversight: Responsible for budget management, financial forecasting, and ensuring optimal resource allocation. Drive efficiency and profitability through effective financial planning.

• Business Development: Identify and pursue new business opportunities, expand client portfolios, and contribute to the agency's overall growth. Develop and deliver compelling presentations, participating in client prospecting meetings, and exploring new revenue streams. Review and analyze market trends to identify opportunities for growth.

• Campaign Optimization: Work closely with media planners, buyers, and digital specialists to optimize media campaigns, ensuring they align with client objectives and deliver exceptional results.

Qualifications

• Bachelor’s degree in business, Marketing, Communications, or a related field (master’s degree preferred).
• Minimum of 5 years of experience in a senior management role within a media agency.
• Are proficient in English (C1 or more).
• Strong understanding of the media landscape, including traditional and digital channels.
• Team-oriented with the ability to motivate and lead a di