Customer Marketing Manager

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

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Do you thrive in a fast-growing and dynamic global environment? Are you passionate about marketing? Can you combine your curiosity about the world of travel with authoritative marketing skills to help our company grow?  Amex Global Business Travel is a great place for people who share our true passion for tech and travel.  

Amex GBT Global Customer Marketing is seeking an excellent marketing talent to join its team and support its digital transformation. This position presents an outstanding growth opportunity for a marketing manager that thrives in a fast-paced, high-visibility and changing environment. This role will develop and deliver innovative and impactful lifecycle marketing programs that accelerate and drive customer activation, engagement, growth and retention globally in line with business targets.   

What You'll Do: 

• Implement comprehensive onboarding communication strategies aimed at welcoming new GBT Select Small, Medium and Enterprise customers to drive organic growth globally. 

• Utilize customer data and insights to tailor marketing campaigns to different customer segments.  

• Partner with the global commercial and product teams to ensure all marketing is grounded in customer and competitor insight. Put yourselves in the shoes of the customer to understand their needs and wants.  

• Execute marketing campaigns throughout the delivery process, including the creation of the creatives, campaign deployment, as well as the overall timeline and budget. Handle deadlines and strive for flawless campaign delivery.  

• Support change management within the organization to effectively drive adoption of new campaigns and processes. 

• Continuously analyze campaign performance data and customer feedback to optimize strategies and tactics. 

• Ensure all activities meet brand guidelines, legal and data protection requirements.  

• Continuously improve systems and tools: Provide input to marketing automation systems capabilities, data needs and related process roadmaps to improve agility and time to market of lifecycle campaigns. 

What We're Looking For:

• You have 3-5 years of marketing experience, including campaign management for customers, in a b2b customer success environment, for a SaaS or enterprise software company.   

• You’re curious with a creative point of view.  

• You possess an ability to adapt quickly to change.