4-Square Ranch Customer & VIP Experience Lead
Land O'Lakes, Inc.About the role
Summary
The 4-Square Ranch Customer & VIP Experience Lead owns the design and execution of high-value customer experience and engagement initiatives that showcase products and strengthen relationships with high-value retail partners. Serves as the central integrator across R&D, Marketing, and Operations and external partners translate business objectives into seamless, differentiated stakeholder experiences. Independently manages complex, multi-stakeholder events, with impact reflected in strengthened partner relationships and improved stakeholder engagement outcomes.
Site Integration & Onboarding
- Lead onboarding execution across stakeholders by aligning schedules, training, and logistics (e.g., site readiness, access, tours, and key introductions) for a consistent experience
- Serve as a central connector for onboarding experience—partnering with managers, HR, and functional teams to streamline handoffs, track onboarding progress, and ensure a cohesive, high-quality new hire experience
- Align priorities across R&D, Marketing, and Operations
- Facilitate cross-functional planning routines, leadership reviews, and coordination forums
- Identify and proactively resolve cross-functional dependencies and bottlenecks
- Maintain visibility to all site activities, milestones, and engagements to coordination and readiness
Customer & VIP Experience Leadership
- Own end-to-end planning and delivery of VIP visits, customer engagements, strategic partner experiences and executive events that support business objectives and strengthen stakeholder relationships
- Partner with business leaders to shape agendas, messaging, experience flow, and engagement strategy based on audience, purpose, and desired outcomes
- Lead run-of-show documentation, logistics plans, and stakeholder communications, vendor coordination and hospitality partners
- Coordinate travel, accommodations, and curated experiences
- Exercise independent judgment to resolve escalations, adapt plans in real time, and balance competing stakeholder needs aligned to brand and experience expectations
- Partner with the WinField United Innovation Center Coordinator for joint stakeholder and customer engagement opportunities
Site Operations & Experience Management
- Own and maintain a single, integrated site calendar
- Ensure site readiness (facilities, AV/technology, logistics, and visitor preparation)
- Serve as the primary onsite coordination point of contact
- Partner with Operations and IT to maintain a functional and professional environment
- Support budget tracking, planning, and operational documentation
Culture, Engagement & Continuous Improvement
- Support internal events, employee engagement, and culture-building initiatives
- Reinforce a collaborative, high-performing site culture aligned to company values
- Identify opportunities to improve processes, coordination, and tools
- Develop SOPs and playbooks to improve scalability and consistency.
Job Responsibilities
- Individual contributor role with no direct reports; provides informal leadership and leads through influence across site stakeholders and cross-functional partners.
- High-visibility customer-facing role accountable for multiple concurrent site priorities and high-impact engagements that effect customer perception, executive experience, brand reputation and business relationship outcomes.
- Requires independent judgment, real-time decision-making, and strong executive presence to manage complex logistics, resolve issues, align stakeholders, and maintain a premium experience in a fast-paced, ambiguous environment.
Required Qualifications:
- Bachelor’s degree in business, operations, marketing, hospitality, or related field (or equivalent experience)
- 5+ years of experience in event coordination, site operations, program management, or cross-functional support
- Demonstrated ability to independently manage complex schedules, high-profile engagements, and stakeholder interactions without formal authority
- Strong communication skills with ability to engage leadership, customers, and internal teams
- High attention to detail with strong organizational, problem solving, prioritization, and real-time decision-making skills
- Ability to work independently in a fast-paced, ambiguous environment while maintaining confidentiality, composure and customer focus
- Proficiency with Microsoft Office and collaboration tools
Preferred Qualifications
- Experience designing and delivering premium customer
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