Sr. Category Insights Analyst

Summary

Sr. Category Insights Analyst

 

As a Sr. Category Insights Analyst, you will serve in a critical analytical and insights resource for our national clients with $20M+ in retail sales in a specific regional sales market. You will play a strategic role in delivering consumer and marketplace insights. In this position you will serve as a key business partner to the Category Analytics & Insights and sales teams in helping diagnose business problems and driving business growth.

Working closely with a regional sales office, you will collaborate with internal and external clients to identify data reporting needs, conduct business data analysis, and create both ad hoc and standardized reports to facilitate actionable insights. You may provide direction to one or more Business Intelligence Analysts to assist in his/her development of analyzing and reporting information using a variety of tools, data sets (i.e. NIQ, Circana, customer, shipment, etc.), and techniques.

*must have circana or Neilsen experience

*Must have CPG experience

As the Category Insights Senior Analyst, you will be regarded as the subject matter expert in consumption data for your assigned clients. You may also be involved in developing or implementing tools to enhance processes for capturing business data and maintaining data quality.

 

Responsibilities

• Strategic Business Insights: Keep a pulse on the business, bringing the right insights and market data to measure DSMP tactical execution. Leverage key learnings to inform plan adjustments and partner with sales and Category Analytics & Insights team for in-market execution.
• Trade & Pricing: Contribute to the development of retail trade & promotional pricing recommendations, supporting the Sales Team with in-depth pre- and post-promotional analysis. Insights and learnings to enhance trade effectiveness and efficiency for Clients.
• Business Reviews & Market Assessments: Provide insights and data from a variety of sources in the development of line reviews, business reviews, and impactful customer specific selling stories to help support ADV client selling opportunities.
• Project Management: Prioritize and manage project schedule by monitoring progress, coordinating activities, and resolving issues.
• Client/Customer Partnership: Build strong, value-added relationships with clients/customers and internal stakeholders. Transform insights and implications into actionable recommendations that inform strategic direction.

 

Qualifications

Education Requirements: Bachelor’s degree required; certification in Category Management a plus

Experience Requirements: 3 to 5 years of CPG or retail data analytics experience

 

Travel requirement: No regular travel expected

 

Supervisor Responsibility

Direct Reports: This position does not have formal supervisory responsibility for direct reports

Indirect Reports: May provide project direction and mentoring to other teammates

 

Required Knowledge and Skills

• Expert in turning multiple data sources into compelling, business-driving insights
• Strong syndicated data and reporting application experience (e.g., NIQ, Circana)
• Proficiency with data visualization tools like Power BI, Tableau, or Looker
• Advanced Excel skills (pivot tables, v-lookups); familiarity with database tools like Alteryx or MS Access a plus
• Strong communication and storytelling skills; able to simplify complex analysis for diverse audiences

 

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

 

Responsibilities

• Strategic Business Insights: Keep a pulse on the business, bringing the right insights and market data to measure DSMP tactical execution. Leverage key learnings to inform plan adjustments and partner with sales and Category Analytics & Insights team for in-market execution.
• Trade & Pricing: Contribute to the development of retail trade & promotional pricing recommendations, supporting the Sales Team with in-depth pre- and post-promotional analysis. Insights and learnings to enhance trade effectiveness and efficiency for Clients.
• Business Reviews & Market Assess