Global Digital Web Activation Manager

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com


We are guided by our five core values, that shape the way we work, every day: Improve Care, Deliver Results, Grow Together, Own It and Do What’s Right.

At Convatec, we’re transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other. We’re aiming for nothing short of excellence. Join us on our journey to #ForeverCaring as a Global Digital Web Activation Manager and you’ll do the same.

 

About the role:

The Global Digital Web Activation Manager leads the execution and optimization of digital web content and structure for the Ostomy business across key global markets. This role ensures consistent, compliant, and performance-driven web experiences through centralized master content, localized activation, and coordination across global and local marketing teams. Acting as the main liaison between markets, the Global Marketing team, and Digital/IT services, the role is pivotal in aligning digital execution with business strategy, product launches, and customer engagement. 

Your Key Duties & Responsibilities:

• Be responsible for web design and web architecture across Convatec’s Ostomy web presence 

• Leading the optimization efforts to improve performance and conversion across key markets 

• Deliver and manage global master web assets and coordinate localization with markets using Convatec tools (e.g., SMARTCAT)

• Track market activation of global content using defined governance frameworks and regular reporting (activation tracker, market calls)

• Ensure regulatory compliance of digital content across countries and manage technical requirements for HCP verification 

• Maintain and update the digital activation playbook including QR codes and digital pathways

• Represent Ostomy in cross-BU IT web discussions and communicate updates to regional teams

• Provide URLs for web campaigns, ensure content flow between social assets and web, and support lead generation activities

• Analyze website performance metrics, SEO data, and campaign results to drive digital ROI

• Share insights with marketing leads to ensure data-informed content and campaign development 

• Support asset tagging, tracking, and integration with dashboards for visibility across launches and campaigns

About You:

Skills & Experience

Experience:

• 7+ years of experience in digital marketing, with emphasis on web management, content localization, and lead generation

• Strong background in global content rollout and digital campaign performance tracking

• Experience in MedTech, healthcare, or pharmaceutical marketing preferred

Technical Skills: 

• Familiarity with Optimizely CMS is highly desirable

• Strong working knowledge of digital analytics tools (Google Analytics, SEO platforms)

• High technical literacy and understanding of UX principles and digital user behaviors

Soft Skills: 

• Excellent stakeholder engagement and communication skills (written and verbal)

• Strong project management and organizational capabilities

• Ability to influence cross-functional teams and manage matrixed coordination globally 

Qualifications/Education: 

• Education: Bachelor's degree in Marketing, Web Design, Business Management, Computer Science, or a related field

Team  

This role operates as part of the Global Marketing team and works closely with local country marketers, IT, Digital Services, and the Marketing CoE. 

Principal Contacts:

Internal – Marketing CoE, Global Marketing, Digital Services, Local Marke