Lead Brand Marketing

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Key Roles and Responsibilities:

Executes and supports brand strategy, development, and implementation to ensure consistent messaging and enhance brand equity both internally and externally.

General responsibilities:

• Drive marketing efficiency by reducing rework, minimizing misalignment, and preventing off‑strategy execution, while enabling faster decision‑making through clear guidance on what is fixed versus flexible.
• Through early consultation and proactive stakeholder management, the role ensures all customer‑facing materials align with established brand strategies.
• Ensure executional materials are ‘on-brief’ and materials are reviewed during the development process (well-in-advance of leadership approvals) to ensure those ‘executions’ represent that brand’s strategy in the marketplace
• Provide brand consultation to BU leaders and their teams based on established brand strategies, standards and guidelines. Brand Managers are able to demonstrate how to appropriately use AT&T’s brands (strategies for target audiences, look-and-feel, creative toolkit, etc.) to achieve greater levels of awareness, consideration, emotional connection,), greater share-of-wallet, advocacy, etc.
• Effectively manage stakeholder interests across multi-functional integrated teams; in an effort to drive brand building while also driving short-term and long-term business objectives
• Ability to identify new branding needs/opportunities within the business organizations and closely partner with Brand Design and Brand Strategy teams in order to provide solutions
• Build strong relationships with all internal/external groups responsible for generating customer-facing materials/marketing/creative
• Identify new processes, ways of working and content to improve the execution of the AT&T’s brands.

 AI/ technology

• Lead the discovery, testing, and adoption of AI-enabled workflows that improve brand management effectiveness—while protecting brand standards, customer trust, and legal/compliance standards.
• Identify where AI should assist vs. automate (human-in-the-loop for brand stewardship).
• Partner with other leads across Marketing, Technology, CDO, and Legal teams to identify high-value use cases.  

Requirements:

• Strong interpersonal skills with the ability to develop and manage relationships at all levels of the organization, demonstrating excellent communication skills, both written and oral
• Must exhibit a tenacious, can-do attitude and be willing to work through ambiguity to get to positive outcomes
• 5+ years experience within a Brand Management/Governance function.
• 3-5 years experience in brand-building or within a creatively oriented Marketing role
• Thorough understanding of the disciplines of Branding, Brand Management and Marketing
• Creative background with working design experience a plus
• Demonstrated experience implementing or piloting marketing technology (e.g., DAM, CMS, automation, testing tools) or analytics solutions.
• Working knowledge of AI concepts relevant to marketing:
• Generative AI (text/image), retrieval/search, summarization, prompt design and evaluation, and model limitations (hallucinations, bias, IP considerations)
• Comfort with tools like: Microsoft Copilot, ChatGPT/enterprise LLMs, Adobe tools, analytics platforms, or equivalent.
• Bachelor’s degree in marketing or related field is strongly preferred
• Experience working directly with Designers, Strategists, Marketing Managers, Copywriters, Creative Directors, Project Managers, and Production Teams
• Exceptional organizational skills with ability to prioritize, work with competing deadlines, and ability to adapt to change is required.
• Strong negotiation and influencing skill
• Attention to detail with the ability to deliver actionable feedback in a concise and effective manner
• Good general knowledge of Adobe Creative Suite (InDesign, Illustrator, and Photoshop) as well as Microsoft Office

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.