Product Marketing Manager | IFS Copperleaf

Company Description

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

IFS Copperleaf helps some of the world’s largest organizations make better strategic decisions. Our AI-powered decision analytics software enables clients to optimize investment planning and asset management, aligning decisions with corporate strategy to deliver the highest value. At Copperleaf, we’re collaborative, customer-focused, and passionate about creating solutions that have a real-world impact. 

IFS Copperleaf is seeking a Product Marketing Manager to to own the go-to-market strategy, positioning, messaging, and launch execution for our Copperleaf Suite. You will be the crucial link between our Product, Sales, Customer Success, and Marketing teams, responsible for deeply understanding our industries, buyers, and competitors to drive differentiated positioning, market awareness, product adoption, and ultimately, contribute significantly to our ACV targets. 

Market Intelligence & Strategy: 

• Conduct in-depth market analysis for priority products in key markets to define and quantify TAM / SAM / SOM. 

• Identify and analyse market trends, competitive landscapes, and growth opportunities in collaboration with Product, Customer Success, and Commercial teams. 

• Identify product/market fit gaps and opportunities and ensure the product management function has the appropriate roadmap response 

• Develop and maintain detailed competitor battlecards and conduct regular win/loss analysis in partnership with stakeholders 

• Define and refine Ideal Customer Profiles (ICPs) and buyer personas, mapping their pains, gain creators, and common objections for the buying committee (influencers and decision-makers). 

• Identify key buyer triggers to inform outbound strategies and define lead qualification criteria to ensure quality conversions for SDRs. 

Translate market insights overlaid with business objectives into actionable strategies that build brand awareness, contribute towards demand generation and deepen customer retention 

Positioning & Messaging 

• Develop, maintain, and evangelize clear, compelling, and differentiated market positioning for the priority product propositions, aligned with the overall commercial GTM strategy and product roadmap. 

• Create and update value proposition and messaging frameworks, ensuring they are accessible and consistently understood and articulated by all internal stakeholders. 

Go-to-Market (GTM) Strategy & Execution 

• Develop tiered Target Account Lists (TALs) per proposition/market for Account-Based Marketing (ABM) initiatives, providing these to the digital marketing team for targeted campaigns. 

• Plan, coordinate