Director, Organic Growth & AI Visibility

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.

We’re Looking For A: Director, Organic Growth & AI Visibility

Location: Hybrid (Woodland Hills, CA)

What You’ll Be Doing: The Director of Organic Growth & AI Visibility will lead all organic visibility and earned media functions for the Golden Hippo wellness portfolio brands. This includes SEO, AI/Answer Engine visibility, content strategy, public relations, and organic social.

• Multi-Brand Strategy & Integration
  • Architect and lead the centralized organic growth roadmap for the Golden Hippo brand portfolio. 
  • Define cross-channel operating models that bridge the gap between high-authority brand storytelling and technical performance. 
  • Align Brand, Creative, Product Marketing, Performance, and Data teams around shared processes and KPIs.
• Next-Gen SEO & Answer Engine Optimization (AEO)
  • Drive the evolution from traditional SEO to Entity-Based Optimization, ensuring our experts and brands are recognized as primary authorities in Google’s Knowledge Graph.
  • Build Golden Hippo’s roadmap for visibility across AI-driven interfaces (ChatGPT, Gemini, Perplexity, and Google Search Generative Experience).
  • Implement advanced structured data and schema strategies to maximize “machine readability” and dominate featured snippets and AI-generated answers.
• Content Strategy & Governance
  • AI Implementation: Identify, audit and deploy AI tools to modernize the content lifecycle across editorial, multimedia, and modular formats.
  • Develop automated workflows to transform long-form content into high-performing assets.
  • Own governance, accuracy, and brand alignment across organic content.
• Video SEO & YouTube Ecosystem
  • Serve as the high-level strategist for the existing YouTube teams, aligning their content roadmaps with broader brand growth goals and SEO initiatives.
  • Bridge the gap between YouTube and other organic channels, ensuring "Hero" video content is systematically repurposed into high-authority SEO articles and PR assets. 
  • Support the team in maximizing Video SEO and "Short-to-Long" funnel strategies to increase channel authority and reach. 
  • Define unified metrics that track how video content contributes to the total "Halo Effect" of brand search and organic revenue.

• PR, Authority & Earned Media
  • Partner with the PR team to synchronize media outreach with SEO "Entity" strategies, ensuring all earned coverage builds the founders' E-E-A-T (Expertise, Authoritativeness, and Trustworthiness).
  • Implement AI-backed sentiment and attribution tools to move reporting from simple impressions to measurable brand-authority impact.
  • Sync Social platform strategies with the broader organic content cycle, ensuring a unified brand voice across all "discovery" interfaces.
  • Develop AI workflows for trend discovery and creative scaling, allowing the team to 10x engagement and in-app search visibility (TikTok/IG SEO) without increasing manual overhead.

• Analytics & Attribution
  • Define and track unified KPIs that prove the value of organic , focusing on share of voice, sentiment, and organic-to-conversion attribution.
  • Build cross-channel dashboards that visualize the "Halo Effect" of initiatives and programs on direct search volume and overall brand health.
  • Lead testing and optimization across organic touchpoints.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• 10+ years in SEO, content, communications, or organic growth roles.
• Minimum 5 years managing teams or leading cross-functional initiatives.
• Experience integrating SEO, PR, and social programs.
• Deep technical fluency in AI LLMs (GPT-4, Claude, etc.) and their application in content marketing.
• Knowledge of AI search/answer engines and emerging visibility platforms (preferred)
• Experience with data-driven PR or entity/structured data strategy (preferred)
• Proficiency in SEO, social, analytics, and PR tools (GA4, GSC, Ahrefs, Meltwater, Brandwatch, Sprout) (preferred)