Sr. Strategist, Employer Brand

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

About the Role

Are you a results-oriented, strategic thinker with an audience-first mindset? The Verisk Brand team is seeking a dedicated Senior Strategist to lead the marketing efforts responsible for positioning Verisk as an employer of choice and preference globally. The successful candidate is one with a background in brand strategy, employer brand and stakeholder management, who can thrive in a fast-pased environment, and is passionate about first impressions!

In this inaugural role, you will be tasked with developing employer brand strategies, creating, and activating an Employee Value Propostition (EVP), and a 360-degree refresh across all internal and external touchpoints. You will be tasked with bringing our employer brand to life globally and crafting new and innovative ways to engage with our audiences through key digital channels.

The role is based in our New York (Jersey City, NJ). Verisk offers a hybrid work environment with in-office work at least 2 days/week.

Job Responsibilities

· Employee Journey – Create compelling customer insights through development of target personas, their needs and how to position Verisk as the employer of choice

· Talent Acquisition Strategy – Define the market engagement opportunity for Verisk across prospective talent pools through demonstrated knowledge of recruiting goals and needs

· Marketing Strategy – Deliver ongoing marketing planning process inclusive of objectives, strategies, tactics, budget, and measurement that secures CHRO and CMO approval

· Messaging & Positioning – Create audience-centric positioning and messaging that differentiates Verisk to prospective employees across the globe

· Brand Alignment - Work with HR to complete Verisk’s brand migration across all HR systems and platforms throughout the organization, both visual (logo, colors) and verbal (why we exist.).

· Campaign Development – Create HR marketing plan to support HR strategies and go-to-market plans. Lead integrated marketing activities that may include events, email marketing, digital content online advertising, video, social media. Deliver superior creative briefs that compel outstanding creative development.

· Marketing Analytics - Monitor and report on the performance of campaigns and communicate the results of marketing efforts

· Thought Leader - Serve as the marketing partner for HR team, and new acquisitions

Qualifications

• Bachelor’s degree required in business, marketing or related field
• Related marketing experience (5+ years)
  • Integrated marketing experience (strategic planning and execution) leading HR marketing activities
  • Excellent project management skills with the ability to drive end-to-end execution of marketing programs
  • Strong presentation, written and verbal skills, especially adept at driving strategic marketing insights to deliver compelling campaigns
  • Global B2B experience preferred
• Data-driven mindset
  • Strong analytical mind to architect a measurable, outcome-based deliverable
• Strategy driven execution
  • Someone who is always aligning tasks and activities with targeted outcomes
  • Skilled at working collaboratively across marketing to drive efficiencies that allow us to optimize our resources by setting up replicable processes for effective engagement
• Skills
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance
  • Collaborative: demonstrated ability to nurture strong relationships with key stakeholders
  • Creative thinker: able to quickly shift gears and create experiences applicable for different audiences, with different needs

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Additional Information

In 2022, Verisk received Great Place to Work® Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India. We’re also one of the 38 companies on the UK’s Best Workplaces™ list and one of 18 companies on Spain’s Best Workplaces™ list.