Director, Business Development - Digital

 

We are seeking a senior sales leader that has a core functional understanding of the digital media marketplace.  Our ideal candidate will have pre-established relationships with key brands, agencies, programmatic ecosystem.  Would be accomplished with selling O&O Display, Mobile, Web, App and CTV ad inventory monetarization.  Our ideal candidate is a self-starter, individual contributor, entrepreneurial type that can develop new business in the heavy digital news genre without many resources other than quality inventory.

 

Primary Responsibilities:

• Product Knowledge: Understand Sinclair’s Digital footprint
• Business Development: Develop and cultivate new brand direct partnerships, Hold Co Agency development and relationships.
• Develop New Retail Media Network Business         
• Account Upselling/Development: Migrate open market clients to programmatic guaranteed deal id commitments (PMP’s)
• Revenue Strategy: Develop and implement a comprehensive programmatic monetization strategy that positions Sinclair and its affiliates in leaderships positions considering market trends and industry best practices.  Achieve quarterly and annual revenue goals.
• Plug Into Retail Networks: Establish and maintain Sinclair’s inventory is bought within key retail media networks such as Wall Mat Connect and others.
• Develop Large Multi Brand National Tie ins to our Digital Inventory: Develop sponsorship and tie’ins across Sinclair’s footprint with large national brands direct.
• Collaborate with Ad Ops: Work closely with the ad operations team to ensure the accurate and timely execution of programmatic campaigns, optimized technology integrations, data collection and processing compliance, and month-end revenue reporting.  

 

Qualifications:

• Bachelor’s degree required
• Minimum of 5+ years’ experience in digital media publisher sales side
• Very knowledgeable about programmatic ad tech: Header/Bidding, Deal Id, SSP/DSP integrations, GAM/G4
• Strong presentation and public speaking skills
• Relationships at the agency holding company level, Mid-Tier Agencies and Brand Direct relationships a key consideration for this position. 
   

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.     The base salary compensation range for this role is $160,000 to $175,000. This position is also eligible to earn bonus. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave, and employee stock purchase plan.
  About Us
  Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
  About the Team
  The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.