Social Media and Influencer Specialist

Description

Lactalis US Yogurt is currently seeking candidates to join our Marketing Team. 

Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core values of AMBITION, ENGAGEMENT, and SIMPLICITY are at the heart of everything we do.

If you’re looking for a unique experience with a company that offers strong brands, professional expertise, and a dynamic work environment that champions entrepreneurial spirit, hands-on responsibility, and real opportunity for career development, we want to hear from you!

At Lactalis US Yogurt, we are dedicated to building a diverse, inclusive, and authentic workplace and we know that our candidates come from many different backgrounds, cultures, and experiences. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job posting, we still encourage you to apply and share with us your STORY, your PASSION, and your EXPERTISE!  You may be just the perfect candidate for this or other roles within our company. 

From your PASSION to ours

As the Social Media and Influencer Specialist, you’ll play a crucial role in driving both paid and organic social efforts for Stonyfield Organic, siggi’s, and Brown Cow. A major part of your role will focus on managing and optimizing paid social strategies, including boosting content and collaborating with cross-functional teams to support larger marketing campaigns. In addition, you’ll lead the influencer and creator marketing program, managing long-term partnerships and ensuring influencers create impactful content aligned with brand goals. You’ll track social media performance, providing detailed reports on both paid and influencer-driven campaigns, highlighting successes and opportunities for growth. You’ll play a key role in content ideation for social with the support and direction from the Social, Digital, and Influencer Marketing Manager. By staying on top of trends, you’ll ensure content remains fresh and engaging while overseeing platform posting, consumer engagement, and paid strategies to maximize results within budget.

From your EXPERTISE to ours

Key responsibilities for this position include:

Social Media Analytics & Reporting

• Lead and analyze social content performance: Oversee continuous monitoring and development of monthly and quarterly reports to highlight organic and paid (boosting) social media successes, key learnings, opportunities for growth, and optimizations.
• Analyze trends and apply to content: Utilize social listening tools to analyze current social media trends and apply relevant insights to enhance LUSY brand content.
• Growth plans and benchmarks: Create strategic social media growth plans based on an in-depth understanding of analytics and performance benchmarks.

Social Media Posting, Engagement, and Boosting

• Boosting strategy and budget management: Lead the development, implementation, reporting, and optimization of boosting strategies for organic social content. Collaborate with cross-functional teams such as sales to create, manage, and report on dark ads to help support products, activations, and brand goals. Manage the associated budget and optimizing reach for 360-degree marketing campaigns. 
• Monthly content planning leadership: Lead monthly content planning meetings with the Brand team to walk them through monthly performance reports and the upcoming content calendar, ensuring alignment on goals and priorities. 
• Content  ideation: Develop content ideas based on trends and performance that align and support the overall digital strategy in partnership with your manager.
• Platform  management: Manage content posting and engagement across key US Yogurt social media channels, including Instagram, Facebook, YouTube, Pinterest, LinkedIn, TikTok, and Twitter.
• Best-in-class  engagement: Develop a highly effective system for managing consumer responses, community engagement opportunities, and ensuring timely replies to all direct messages and comments.

Influencer/Creator Marketing Responsibilities

• Influencer/creator relationship management: Lead the year-long influencer/creator relationship program for all LUSY brands, ensuring authentic communication and timely collaboration with contracted influence