Senior Website Experience Manager

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

Reporting to the Director, Web Strategy and Digital Marketing, the Senior Web Experience Manager will advance our website’s role in driving high-quality lead generation while enhancing the customer journey and support experience. Reporting to the Director of Web Strategy and Digital Marketing, this role leads the planning and delivery of web initiatives, ensuring alignment across marketing, design, content, and development teams. The Sr. Web Experience Manager establishes standards for UX design, CMS execution, QA, and optimization, ensuring the site reflects our brand’s high standards while driving meaningful engagement, conversion, and customer success. 

Responsibilities

• Lead UX design for new features, components, and templates in Figma, ensuring adherence to brand standards and established UX best practices. 

• Own the translation of business goals and user needs into functional and admin requirements for both front-end features and CMS development. 

• Direct collaboration with creative and content teams to deliver pages and features that align with brand standards and customer needs. 

• Oversee and contribute to complex CMS page builds and custom interactivity, ensuring usability, scalability, and quality. 

• Align page development with marketing stakeholders KPI’s, ensuring accuracy, consistency, and seamless integration with product messaging and campaign goals. 

• Own technical website project delivery in JIRA, including backlog management, user stories, sprint planning, and cross-functional delivery tracking. 

• Oversee technical execution, ensuring developers have clear documentation, assets, and direction throughout build cycles. 

• Lead QA and UAT, validating functionality, usability, and performance prior to launch. 

• Own analytics and tracking infrastructure (GA4, GTM), ensuring accurate tagging, reporting, and data integrity. 

• Define web KPIs, oversee dashboards, and deliver insights in partnership with marketing and analytics stakeholders. 

• Ensure compliance with accessibility (WCAG), SEO, security, and performance standards across all web development. 

• Lead A/B and multivariate testing prog