Vice President, Executive Creative Director

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

We are seeking a deeply experienced and visionary Vice President, Executive Creative Director to lead our creative team at Xfinity's full funnel in-house advertising agency, Xfinity Creative. Reporting to the VP, Managing Director, this senior leadership role will drive the creative vision and execution for one of America’s largest entertainment and telecommunications brands, ensuring our creative work exceeds industry standards while driving measurable business results. The successful candidate will be responsible for inspiring creative excellence across all brand touchpoints, delivering breakthrough creative campaigns that connect with millions of customers across entertainment, sports, connectivity, and technology.

Job Description

The Right Candidate Will Be:

• A charismatic storyteller and student of the industry who is naturally curious and passionate about sports, entertainment, technology, and consumer culture.

• A deeply collaborative and vocal leader, advocating for the brand’s vision, their team, and helping reinforce that a creatively led organization can deepen the audiences’ connection with the brand, and propel the business forward.

• A high character individual who displays high emotional intelligence while navigating a complex organization with sound judgment.

Core Responsibilities:

Creative Leadership & Industry Experience

• Develop and execute innovative creative strategies across all Xfinity core products and services, including internet, TV, mobile, and streaming.

• Lead creative development from concept through execution across TV, OOH, digital, retail, email, social, experiential, and emerging media platforms.

• Champion creative excellence that balances brand building with conversion and performance marketing objectives.

• Exceptional presentation skills and experience presenting to C-level executives, senior leadership and key stakeholders with compelling strategic rationale.

• Partner with external creative agencies, helping to push and shape their ideas equally as much as our own in-house agency team.

• Become a bridge between external agency partners and our internal Marcom partners, ensuring seamless creative alignment, with the ability to translate feedback and anticipate needs on an ongoing basis.

• Leverage deep understanding of entertainment and media landscape to consistently create culturally relevant campaigns across all audiences.

• Stay ahead of emerging trends in advertising, technology, and consumer behavior.

• Drive innovation in creative formats, particularly in streaming, mobile, and connected TV environments.

• Maintain strong relationships with external creative partners, production companies, PR partners and tier-A creative talent.

Brand Stewardship & Cross-Functional Partnership

• Collaborate with leaders on the brand marketing team, finding new ways to weave the brand into culture, and fuel conversations both on and off our platform.

• Ensure all creative work strengthens the Xfinity brand while supporting individual product objectives.

• Maintain consistency across the brand portfolio while allowing for distinct product differentiation.

• Collaborate with brand and creative strategy teams to evolve brand positioning and creative territories, as needed.

Team Management

• Foster a collaborative culture that attracts top-tier creative talent.

• Build, mentor, and inspire a world-class creative team – including art directors, copywriters, and designers – while helping identify modern creative roles such as creative technologists, prompt engineers and social/experiential first creative teams.

• Establish creative processes and workflows that ensure quality, efficiency, and scalability, while leveraging AI tools and technologies to expedite ideation.

• Partner with strategy, account management, and production teams to deliver integrated campaigns.