E-commerce Web Analyst to H&M Omni Sales Team - Region South Europe (They/She/He)

Company Description

H&M is a place where you can be yourself and so much more.

Driven by our purpose to make the whole world look and feel good, we aim to make the fashion industry more inclusive and sustainable.

But it’s a big challenge we’ve set ourselves. It takes a global team of diverse talents, and individuals who are willing to learn, grow and attempt the impossible; to redesign the future of fashion & style.

H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age

Make a difference on your own & never stand alone.

Challenge yourself to grow & discover talents you never knew you had.

Help us on our most important journey & have fun on the way.

Be yourself & more at H&M.

Region South Europe is one of the 9 regions within the H&M Group and will have its headquarters in Barcelona, Spain. The Region runs across 5 markets: France, Belgium / Luxembourg, Spain / Portugal, Italy, Turkey

Job Description

On this journey we´re all working together to create the best omni customer offer for our customers and as a Web Analyst you will be a key player in making this happen. Together with the rest of the E-Commerce Commercial team within Omni Sales Team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.   
 
Key responsibilities include:  

• Drive net sales and day-to-day operations and execution in your e-com market-/s by daily behavioural analysis, identify opportunities and potentials to optimize sales performance and customer experience 
• Knowing your sales markets, customer behaviour, customer expectations and competitor overview by conducting the right research and web analytics insights 
• SEO and internal search analysis to contribute with site and external search optimization  
• Page evaluation to support landing page planning and recommendations of focus areas for the commercial team  
• Analysis of performance onsite per traffic channel and customer segment  
• Collaborate cross functionally with the E-com and Media Teams making sure we make the right decisions according to web insights 
• Drive and ensure web analytics competence within the sales market teams   
• Implement and utilize new web and visual analytics tools  
• Consumer behavior analysis to support both sales market and regional team to help evaluate customer demand, preference, product performance and customer experience 

Qualifications

Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.   

Besides your personality we see that:  

• A University Degree, preferably in Business or Economics 
• 2+ years of E-commerce experience and OMNI retail knowledge  
• You are experienced within e-com and understand the total digital eco-system and its synergies 
• Data and web analysis experience, experience working in Google Analytics, Tableau & Power-Bi. Meriting experience working with visual analytics tools such as clicktail 
• Strong data management skills – analytical, structured, ability to synthesize information, draw conclusions and confident presenting these 

Additional Information

As an H&M employee, some of the perks you can have are the following:

• Discounts on H&M Group fashion and other trendy products
• Hybrid Flex Work setup (working from home and from the office)
• Day off on your birthday and still have the day paid for! As well as receive a special discount of 50% off any H&M item.
• International working environment, great colleagues, celebrations and fun events.
• Training and development that supports your professional development.
• Employee benefits program where you will find discounts at hotels, activities, gyms & more.
• HIP incentive program benefit after 5 years in the company.
• Excellent kitchen facilities and free coffee/hot drinks/water/organic fruit and other treats.
• Free physiotherapy service as well as yoga and fitness (HIIT) classes
• An office located in Barcelona with wonderful views from the terrace and a multilingual working environment.

 …& more 

Sounds interesting? Here’s