SAP - Senior Product Marketing Manager, Artificial Intelligence

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Summary

SAP Build is a family of tools that offers a range of capabilities for both low-code/no-code and pro-code developers. With Build Apps, users can create applications using visual programming tools and drag-and-drop components, without the need for coding experience. Build Process Automation enables users to automate business processes and workflows, while Build Workzone provides a platform for building custom workspaces and portals. For pro-code developers, Build Code offers a range of AI-infused capabilities, including code completion, code review, and code analysis, to help streamline the development process. 

 

The low-code/no-code space is becoming increasingly important as it allows organizations to build custom systems without hiring teams of developers or compromising on just close enough software for administrative tools, workflow or case management systems, virtual assistants or chatbot tools, and function-specific tools in the marketing space.  

 

Low-code/no-code technology is emerging as an essential solution to remove roadblocks and accelerate digital transformation. Gartner predicts that low-code/no-code solutions will make up 65% of application development by 2024 because the technology helps address productivity issues, skill shortages, and business project backlogs. Low-code/no-code development is disrupting the market by addressing the gap in technical expertise.  

 

The Team

The Marketing & Solutions team for AppDev, Automation, is a high-energy, fast-paced global team of experts who lead some of the most interesting products/services at SAP. We have a data-driven culture and a bias for excellence, and we encourage growth and learning for all our team members. Come join us if you have it in you to rub shoulders with the best in the business. 

 

The Role

Our team is responsible for Product Marketing & Solution Management for SAP Build. This role is focused primarily on Product Marketing and Solution Management of the AI capabilities of SAP Build. As a Product Marketing Manager, your work will have a direct impact on SAP Build’s success with AI: You will help define, validate, guide, execute and communicate the value proposition of these products. You will provide an outside-in view of the market, determine new AI scenarios, rationalize our GTM approach, create thought leadership content, and support analyst briefings and field enablement efforts. 

 

 Responsibilities

• Working with the SAP Build product team to drive product strategy and roadmap for the AI capabilities 

• Collaborating with SAP customers and partners to understand key market feedback and inform product decisions 

• Analyze sales and adoption trends to identify GTM motions 

• Identifying the value proposition of infusing AI across SAP Build and its integration with other lines of business solutions (e.g. S/4, SuccessFactors) 

• Work with SAP’s Partner team to extend the market presence of SAP Build’s capabilities through the ecosystem. 

• Supporting Analyst inquiries 

• Assisting with the technical review of marketing assets 

• Presenting in partner and sales enablement activities 

• Take point as a key stakeholder in the pricing and packaging of AI capabilities within SAP Build 

 

Education & Required Skills

• 3 years of experienc in product marketing

• University Degree (Bachelor or Master) in Computer Science / Information Technology / Business Administration 

• Understanding of AI market trends, SAP’s application and AI portfolio, and competitors for developer (low-code and pro-code) centric AI 

• Experience working with B2B sales organizations supporting sales cycles, building technical demos and engaging directly with customers and prospects 

• Self-starter with passion to be a hands-on expert in the required filed 

• Customer orientation with a strong focus on quality 

 

Preferred Skills

• Strong analytical and logical skills 

• Strong communication profile with the ability to articulate and present complex topics to seni