Regional Sales Advisor

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

LOCATION TYPE: Remote

TERRITORY DETAILS:  West / Southwest Region

WORK HOURS: Typical work week is Monday - Friday between 8am - 5pm

TRAVEL REQUIREMENTS: Event travel and attendance at staff meetings & trainings is required. Event travel will include overnight stays for events. As part of the event operations team during the event season which runs from October thru April this role is expected to be available to work 2-3 weekends per month.

COMPENSATION: The budgeted salary range for this job is $80,000-$95,000 annually plus the possibility of additional performance-based incentives.  

HOW YOU WILL MAKE AN IMPACT

A Varsity Spirit Regional Sales Advisor reports to the Director of Sales, Events. The role also has accountability to the VP of Operational Excellence and Regional General Managers. Responsible for assigned all star accounts and the sales success to a specific all star region(s). Event travel and attendance at staff meetings & trainings is required.  

The Regional Sales Advisor plays a critical role in building a trusted partnership with customers, our internal regional stakeholders and the Sales and Experience Advisors.  They will ensure their customers are getting value and satisfaction from all purchases and interactions with Varsity All Star. Will interact frequently with the Director of Competition Experience, Sales and Experience Advisors and Fashion Specialist(s) to share updates and strategize about company goals and customer needs. They will be responsible for connecting regularly with regional leadership to report customer-related challenges or issues, effectively and amicably resolve those issues, and collaborate to establish changes as needed.  A successful RSA will grow both trust and revenue, which will be measured based on things such as account revenue growth and overall success of assigned account(s). The RSA looks for and drives opportunities for expansion within each account and their assigned region(s).

WHAT YOU WILL DO

• Provide sales direction and support to Sales and Experience Advisors.
• Increase Varsity All Star event revenue for assigned customer accounts by solidifying team participation at events both in and out of customers region 
• Responsible for cold calling customers in assigned territory to increase revenue at Varsity All Star events and assisting them in the creation of a Varsity Event schedule to meet their specific Program/Team needs.
• Stay constantly connected to customers to build trust and gather insight for the future
  • Face to face in their gyms when possible
  • By phone, text, email, private social media groups
  • At Varsity All Star events, meetings and conferences
• Promote participation in Varsity All Star end of season events by selling the features and benefits of: The Summit Championships, The Regional Summit, The Youth Summit, The Recreational Summit, The U.S. Finals & The Quest
• Serve as the event expert for the territory, build deep knowledge of: 
  • Event loyalty program: Varsity Family Plan
  • Event dates, locations, prices
  • Awards & gifts