Senior Sales Director, CNN Newsource Sales

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!

Your New Role…

Across the country, throughout every news cycle and on all platforms, CNN Newsource helps local news providers tell their stories.  As the most widely distributed syndicated news service, CNN Newsource offers our clients breaking news content, comprehensive live coverage, daily topical packages, monetized digital video solutions and more.  Our team has a truly special culture centered on helping our local news affiliates succeed in their markets.  Learn more about us at cnnnewsource.com.

Your Role Accountabilities…

• This role has a dual responsibility for both new business generation and account service.  In essence, you will grow net new revenue, while also keeping your existing client base happy and using the service regularly.

• This is a highly consultative selling role, where you will serve as an expert for your clients, bringing a thorough understanding of CNN products and services and how each client might apply those services to their unique organizations, technology platforms and workflows.  You will be the clients’ go-to resource for their news service needs.

• Pitch CNN Newsource content, products and services to prospective new clients and existing clients (cross-selling).  Your client base will include local TV stations, digital news providers, newspapers and other local news organizations within a specific territory in the United States and Canada.

• Create strong professional relationships with key decision-makers and influencers at all affiliates and potential affiliates within territory.  Foster clear communication, trust and credibility with clients.

• Manage client relations when questions or issues surface regarding the obligations in an affiliate agreement.

• Renew core deals in your territory at an increase and meet goals for new revenue as assigned.

• Conduct ongoing education programs and seminars with affiliate staff at all levels to ensure full knowledge and satisfaction with CNN services.

• Assess and develop emerging opportunities in the marketplace, weighing in on new product, technology, content and marketing opportunities based upon client feedback you receive.

Qualifications & Experience…

• 4 year college degree or equivalent

• 3-5 years of broadcast news, digital news or syndication sales background preferred.

• Previous consultative sales experience managing complex deals and long sales cycles required

• Strong negotiation and communication skills

• Highly organized, self-motivated, works well in an unstructured and sometimes fluid environment

• Ability to travel approximately 60% to visit affiliates in your footprint and represent the division at key industry events as required

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/  along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

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