Associate Director of Social Media, Wharton Executive Education (Hybrid-Eligible)

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Associate Director of Social Media, Wharton Executive Education (Hybrid-Eligible)

Job Profile Title

Associate Director C, Business and Finance, Communications and Marketing

Job Description Summary

Wharton School Overview
Founded in 1881 as the world's first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in both Philadelphia and San Francisco, Wharton has over 850 staff, a faculty population of more than 235 renowned professors, and 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 13,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. Wharton is home to a dynamic community of staff, bringing a wide range of skills, experiences, and perspectives. To learn more, visit www.wharton.upenn.edu.

The Associate Director of Social Media, Wharton Executive Education leads the strategy, content planning, and day-to-day execution of Wharton Executive Education's organic social media presence, including Wharton Online social media accounts.

The role reports jointly to the Director, Marketing Communications (WEE Marketing) and the Sr. Director, Social & Digital Media of the Wharton School Marketing and Communications Department (Wharton MarComm), and works across both teams to ensure social content is brand-aligned, timely, and effective.

This role brings Wharton Executive Education’s portfolio to life through social-first content that builds awareness, deepens engagement, and supports lead generation and enrollments.

The Associate Director partners closely with MarComm and WEE colleagues to develop content and campaigns and will also create content independently when appropriate for social channels.

Job Description

Job Responsibilities

• Lead social media strategy and content planning across Wharton Executive Education and Wharton Online organic channels, including development of an integrated editorial calendar aligned to portfolio priorities (brand awareness, engagement, and lead generation). Manage organic social plans, themes/series, and key moments; guide content briefs and priorities; and optimize distribution across owned channels (e.g., LinkedIn, Facebook, YouTube).
• Build and maintain strong, highly collaborative relationships with Wharton School MarComm team to share and cross-promote overarching school content. Collaborate with MarComm to develop content and ensure alignment with brand standards, best practices, and amplification opportunities. Facilitate similarly collaborative relationsh