Director of Marketing

Well, hello there👋

Screencastify is a leading educational technology company dedicated to improving communication and learning outcomes with video. Our primary focus is on the K-12 education sector as we are critical in helping scale a teacher and improve student outcomes. Screencastify is used by over 12M people and is seeking a dynamic and results-oriented Director of Marketing to join our Squad!

Working at Screencastify

At Screencastify, we are results focused and here to improve communication, teaching and learning globally. This isn’t an easy feat but it is important for our future. We value accountability, commitment, and speed. We take our responsibility to our customers very seriously, so when we miss a deadline or slow down, it matters. 

We’re a competitive culture and strive for speed and innovation. We are problem solvers, don’t point fingers and rather enjoy working together to bring solutions to the forefront. Join a company that has millions of users, a strong brand all by being very entrepreneurial and embodying the start up mindset.

We love a challenge and pushing the world forward with creativity, ingenuity and out of the box thinking. People are everything and we want to work in a company of deeply good people who treat their colleagues exceptionally well. Rule #1: Be a good person.

About this role

We built the simplest and most reliable edtech solution in the world, but that’s only the beginning. Our near future is full of ambitious new goals, features, and products that will enable us to further improve how we provide service to our users and accelerate our already fast growth.

We’re looking for a motivated and experienced marketing leader with a passion for educational technology and a proven track record of success to join us in our mission to transform education through innovative solutions. As the Director of Marketing, you’ll report directly to the CEO, playing a key role in shaping our marketing strategies.

What you'll do:

Go To Market Ownership:

• Understand and own the full marketing lifecycle. 
• Develop and execute marketing strategies to drive revenue growth while collaborating closely with the Sales team.
• Align Marketing initiatives to closed revenue.
• Leverage B2C demand to drive B2B sales.
• Create a consistent outbound sales and marketing motion.

Team Leadership and Coaching:

• Lead and inspire a marketing team, providing guidance, strategy, mentorship, and constructive feedback.
• Implement coaching strategies to enhance the performance of the marketing team, fostering a collaborative and high-performance culture that drives increased sales, SEO, top of funnel traffic, and conversions.

Strategic Planning:

• Work closely with the executive team to develop and execute strategic marketing plans aligned with the company's overall objectives.
• Drive initiatives to reach new accounts and expand the company's market share within the K-12 education sector.
• Align our messaging and value proposition with market needs.

Metrics and Reporting:

• Establish and monitor key performance indicators (KPIs). 
• Provide regular, detailed reports to the CEO on individual and team performance, identifying areas for improvement and success.

Cross-functional Collaboration:

• Collaborate with product development, sales, and customer success teams to ensure alignment with company-wide initiatives.
• Act as a liaison between the marketing team and other departments to foster a cohesive and collaborative work environment.

Requirements

You're perfect for this role if you:

• Have proven experience as a successful Marketing Director, preferably in the K-12 education technology sector.
• Possess a strong understanding of the K-12 education market, including trends, challenges, and competitor landscape.
• Demonstrate exceptional leadership and coaching skills with a track record of improving outcomes at each phase of the customer journey.
• Bring an entrepreneurial mindset with the ability to contribute to the development of marketing strategies and adapt to market changes.
• Have excellent communication, negotiation, and interpersonal skills.
• Are a self-driven problem solver with a results-oriented approach.
• Have experience with marketing a product in the Chrome Web Store.

If this sounds like you, we’d love to hear from you!

Please submit your resume and a cover letter outlining your relevant experience and why you're excited about this opportunity.

This is a Chicago