Sr Database Marketing Specialist, Conferences

We are seeking a highly motivated and detail-oriented Sr. Database Marketing Specialist to join our team. The ideal candidate for this role will have 2 to 3 years of experience in a business setting with demonstrated success using data to drive measurable commercial outcomes, maximize lead acquisition, and boost sales conversions in a fast-paced environment. To excel in this role, the candidate should have a strong ability to access and manipulate data, translate insights into strategic recommendations, and present findings to internal clients. 

This role requires knowledge of audience acquisition, marketing automation, list segmentation, and analytics in order identify the right prospective attendees for the right conferences at the right time.  

The ideal candidate will bring the demonstrated ability to execute assigned tasks while continuously developing new skills. Hands-on experience with a blend of tools is valued, such as Eloqua or similar platforms (e.g., Marketo, Salesforce Marketing Cloud, HubSpot) for list segmentation, SQL and Excel for data manipulation and analysis, Power BI for automating and visualizing analyses, SFDC report-building, and PowerPoint for presenting findings and recommendations. 
 

What you will do: 

• Use Eloqua to perform marketing audience segmentation for conference campaigns 

• Support team members with maintaining Power BI dashboards and SQL queries 

• Analyze data and determine patterns with available tools  

• Follow with established privacy laws (e.g., CASL, GDPR) when building lists 

• Support team members with maintaining Power BI dashboards 

• Assist in developing segmentation and testing processes to identify optimal target audience 

• Monitor and track efficacy of campaign efforts and channel attribution 

• Support team members in using data to advise internal marketing stakeholders on how best to drive business results and maximize lead acquisition and conversion 

• Grow and apply skills in manipulating data in SQL including joins, aggregating data 

• Use SQL or Excel to manipulate and analyze data 

• Prepare and deliver presentations to